Hello again everyone!! We at Distilled (http://www.distilled.net/) have another exciting Meetup coming up for your learning and networking [and drinking] enjoyment! On Wednesday, November 20, Distilled's Kyra Kuik (https://www.distilled.net/about/people/kyra-kuik/) and Portent, Inc.'s Isla McKetta (http://www.portent.com/author/isla-mcketta/) will be talking about how to create maximally effective content.
Kyra is Distilled's Content Coordinator and spends her days focusing on content strategy, ideation, writer management, and editing. She also writes really fantastic things (http://www.distilled.net/blog/author/kyra-kuik/) for our blog! Kyra's talk is entitled "Branded Content and the Importance of Emotional Involvement," and she'll be discussing the importance of creating an emotional connection with your customers and how to do that with branded content.
Isla McKetta is a Senior Content Strategist with Portent, Inc (http://www.portent.com/). With an MFA in creative writing, she loves applying literary techniques to content strategy and copywriting. Isla's favorite type of long-form content is the novella, of which she has written one, and she reviews books at A Geography of Reading (http://islamcketta.com/). She'll be telling you why "Long-form Content Doesn't Only Mean Writing More Words."
This will be Distilled's last Meetup of 2013, so we hope you're able to join us! We promise we'll make it worth your while!
Cheers! See you soon!