addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1light-bulblinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

A Simple Guide to Business Valuation (Workshop)

Please note: All our workshops and events are free for Dreamstake members. For free registration go to


Access to and from the building of Connaught House is via the second floor corridor from the Old Building, so everyone needs to go to the Old Building entrance on Houghton Street from where our stewards can direct you, we'll put up the signs along the corridors so that you know that you are going the right way.

About Startup Academy

The Dreamstake Academy has been launched with the mission to provide teaching and guidance of the highest academic level to startup leaders on a range of relevant topics. It is designed to complement the capabilities of startup teams by providing expert knowledge.

Course Overview:

If you are selling shares in your business or buying a business and grappling with understanding how companies get valued and confused by terms like "pre-money" and "post money" and "p/e ratios", this workshop will demystify the business valuation process. Using real life valuation examples, Johnny Martin will explain the theory of how companies get valued. He will also explain techniques you can use when you can't agree a value like Convertible Loan Notes, clawbacks and options.

Course Leader:

Johnny is an enthusiastic educator and communicator who loves demystifying and explaining business numbers and jargon.

He is a British Library Business & IP Centre Partner where he runs the Essential Business Finance workshop Recent attendees have made successful applications to the Wayra incubator.

As a columnist for Better Business, Johnny passionately promotes financial understanding and has helped thousands of entrepreneurs and business managers overcome their “fear of finance”.

An experienced Director, he has helped turnaround and sell 3 businesses on behalf of Baring Venture Partners, JO Hambro and Monument Trust. He has prepared business plans that have raised over £25m, including $3m TV production finance. His wide-ranging sector experience means that he can bring his training to life with real stories and examples. He is also a guest columnist for Real Business and a mentor for the School of Communication Art.

Johnny is also the Head Financial Fitness Coach for Intuit makers of Quickbooks accounting software.


Other Ressources:

Also included a 30% discount on Johnny’s resources:

Business Plan Template – a properly formatted word document with checklist of contents. Not a me to business plan template.

Excel Forecasting Template which generates a five year forecast – a firm of accountants would charge at least £3-400 for this.

Highly acclaimed video Talk Money – this 90 minute video will ensure you don’t get caught out by the Dragons! RRP £18.00 – with the seminar £12.00.


Feedback for previous workshops

“Thank you very much to the connection to your film. It is really very good and I agree with you about the necessity for training people to understand this stuff by taking the mystery out of it. To be honest there are a lot of people who are already supposed to be in business who could use a simple refresher on many of these points.” Tim Smit, Founder Eden Project

Download Materials:

Download the glossary


Please see the video from previous workshops


Official website of the tutor

Join or login to comment.

1 went

  • Marina A.
    Top cat, Co-Organizer,
    Event Host

Your organizer's refund policy for A Simple Guide to Business Valuation (Workshop)

Refunds are not offered for this Meetup.

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy