• Dublin UX LIVE@HOME - Laws of UX

    Online event

    Dublin UX returns in October with a special event focused on the “Laws of UX”. We have lined up Jon Yablonski, author of Law of UX (O’Reilly Media) who will be speaking to us about Using Psychology to Design Better Products and Services.

    Jon Yablonski is a multidisciplinary designer, speaker, writer, and digital creator based in Detroit. His passion lies at the intersection of user experience design and front-end web development, and he often merges these two disciplines into a hybrid approach for digital problem solving. When he’s not creating journey maps and prototypes, Jon is building helpful resources such as Laws of UX, Humane by Design, and the Web Field Manual.

    This is a special one speaker event with networking opportunities available afterwards. By RSVPing you will have the opportunity to enter a competition to win a copy of Laws of UX. If you have any questions for Jon in advance of the talk, please add them to the comments below.

    Schedule (all times Dublin):

    16:45 - 17:00: Virtual Doors Open

    17:00 - 17:05: Broadcast begins: Welcome and Intros
    17:05 - 17:45: Jon Yablonski - Using Psychology to Design Better Products and Services
    17:45 - 18:00: Q&A and Giveaway

    18:00 - 18:30: Extended Networking Opportunities (optional)

    Dublin UX Live@Home is broadcast live via YouTube and LinkedIn. It will be available for replay immediately afterwards. Any comments submitted may be broadcast.

  • Dublin UX Celebrates World IA Day 2021: Curiosity

    Online event

    Dublin UX returns in February to celebrate World Information Architecture Day. We will be joining 49 other locations to Feed your Curiosity.

    RSVP as going to receive the stream details and details on the digital swag bag being offered to all attendees.

    Dublin UX will be streamed via YouTube and will include exclusive content from World IA Day and live elements just for the Dublin UX community. We will also be testing a new way to network after the event.


    12:45pm: Virtual doors open.
    1:00pm: Broadcast begins

    1:15pm: Nathalie Pham, Senior Manager, EY Ireland
    1:40pm: Radu Jitea, Lead UX Designer, Granite Digital
    2:05pm: Tayyeba Roula, Interim Deputy Director of Digital,
    Welsh Government

    2:25pm: Cassini Nazir - Program Director and Clinical Associate Professor,
    New College at the University of North Texas

    3pm: We cross over for a global LIVE Q&A with commentary from our panel.

    3:30pm - 4pm: Our event will close with a trial of new online networking platform.


    The pains & gains of being inquisitive about Information Systems
    Radu JiteaLead UX Designer, Granite Digital

    We interpret the world around us through the information we observe and evaluate. Information is the resolution of uncertainty, and it is our preferred way of making sense of things. It can be communicated, taught, understood, manipulated, interpreted or encrypted.

    As designers of things, real or digital, we see it as a fundamental element that we shape with our tools through our craft. It is the clay that we mould in different sizes and shapes. When you apply an inquisitive mind to analyse, structure and communicate information, you immerse yourself in the beautiful world of Information Architecture. Let's dive in, shall we!


    Keep your curious edge
    Tayyeba Roula, Interim Deputy Director of Digital,
    Welsh Government


    Mind Mapping: Developing Content Across Cultural Paradigms
    Nathalie Pham, Senior Manager, EY Ireland

    Mind Mapping is a powerful tool for us to learn how people comprehend, understand, and associate information. This is increasingly important in an international work environment where we have to develop content strategies that reach many people from different places in the world.

    The talk focuses on what mind maps are, and how they are applied as a research tool. They provide insights into how humans are processing information and what mental associations they are making. These insights can shape a company's content strategy, the information architecture of a site, and how we communicate information in the office.

    I am expanding on the topic of how humans are processing information and will explore psycholinguistics as well as cultural paradigms. Since language has the power to shape how humans process information, I want to briefly cover how two languages differ in their sentence structure and how this defines two unique thinking approaches. I will provide examples as I discuss what cultural paradigms are and how different paradigms may vary and potentially clash. These differences may lead a global company to rethink its content strategy.


    Designing Curiosity: Ways of Unknowing
    Cassini Nazir, Program Director and Clinical Associate Professor in New College at the University of North Texas

    Cassini Nazir is a designer of conversations, curricula, and interfaces.
    He is a Program Director and Clinical Associate Professor in New College at the University of North Texas where he teaches classes in design thinking and interaction design. In spring 2020, he was Designer-in-Residence for the SMU Masters in Design and Innovation (MADI) program.

  • Dublin UX LIVE@HOME - Mind Matters

    Online event

    Dublin UX returns this June with a new remote experience. Just as we’ve made the transition to work/remain at home, so too has Dublin UX. The event you know so well is making the move online, broadcasting from our homes to yours, we hope you can join us on Tuesday 16 June for our first online event.

    As announced at our last event, our topic this time will focus on mental health with our Mind Matters special. We have gathered 4 incredible speakers to give 4 different perspectives on Mind Matters.

    We are very grateful to our sponsor this month, Technology Ireland Software Skillnet, who are providing our twitter giveaway on the evening. .

    Schedule for the event (all times are Dublin/GMT+1):

    18:45 Event doors open.
    19:00 Introductions
    19:10 Speaker 1: Designing for Mental Health - A Founders Story by Aimée-Louise Carton
    19:30 Speaker 2: Pixels. People. Planets by Keith Tormey
    19:50 Q&A with Aimée-Louise and Keith
    20:00 Promotion: Kathryn Cullen from Technology Ireland Software Skillnet
    20:10 Speaker 3: Mental Health Model by Piers Scott
    20:30 Speaker 4: What's the place of Mental Health in Diversity & Inclusion? By Vessy Tasheva
    20:50 Q&A with Piers and Vessy
    21:00 Community Moment
    21:10 Twitter Giveaway Results
    21:15 Event ends


    Speaker details:

    Aimée-Louise Carton
    Talk: Designing for Mental Health - A Founders Story
    Twitter: @aimeecarton
    Website: https://keepappy.com/

    Keith Tormey
    Talk: Pixels. People. Planets
    Twitter: @trunko

    Piers Scott
    Talk: Mental Health Model
    Twitter: @pdscott

    Vessy Tasheva (she/they)
    Vessy Tasheva is the founder of Vessy.com, culture and D&I consultancy, operating from Dublin with clients across Europe and North America.
    Talk: What's the place of Mental Health in Diversity & Inclusion?
    Twitter: @vessytash
    Website: Vessy.com


    About the event:

    We will be broadcasting live on YouTube (yes we will not be using Zoom). This means you can watch the event live on your smart TV, laptop, phone or really any connected device which can stream YouTube. Some additional benefits include:

    - You will be able to pause the live event in case you need a break.
    - If you join late, you can rewind instantly to the start.
    - You can rewatch for up to 48 hours afterwards.
    - And soon after, the talks will be available on demand via our Dublin UX Rewind Channel on YouTube.

    You will be able to engage with the community via the live chat on YouTube. Select comments will be included in the broadcast. We will be running a twitter giveaway, with details being revealed prior to the event on how you can take part. Finally after trialing Slido in February, we will once again be using the Slido platform to collect questions during the event.

    Dublin UX is an all volunteer community MeetUp, ran by Patrick Mooney, Frank Gaine, Flavien Plouzennec, Róisín Benson and Silvia Vitali.


    About our sponsor:

    In June Dublin UX is sponsored by Technology Ireland Software Skillnet. Karthyn will join us this month to talk about the Postgraduate Diploma in UX Design being offered at IADT.

    Technology Ireland Software Skillnet and Institute of Art, Design + Technology (IADT) have designed this award wining Postgraduate Diploma in UX Design, together with alumni across the technology sector, that includes a range of modules enabling you to design the best interactive digital user experiences.

    The program:

    - Provides grant aid of 25% towards the cost of the program
    - Starts in September
    - Virtual and blended learning experience
    - Part-time basis
    - Applications open for September 2020 intake
    - Meet guest speakers and thought leaders from the industry
    - Develop extensive portfolio of work
    - Masters in UX Design pathway
    - Tutor Support and Resources

  • Dublin UX - Collaborating apart


    Welcome to the first Dublin UX of 2020. This February we invite you to our "Collaborating apart" special, hosted in partnership with our friends at Intercom. This is our first time being hosted by Intercom at their office on St. Stephen's Green - we can't wait to welcome you.


    If you'd like to learn more about Design at Intercom, why not join them for their "Building Intercom Dublin" event on 27th Feb. Registration is now open at https://buildingintercomdublin2020.splashthat.com/


    Doors will open for Dublin UX at 6:30pm for registration. We will have refreshments and food before our first speaker takes to the stage at 7pm.

    RSVP to confirm your attendance. As we have strict numbers on the night, a confirmed spot will be required. Each guest will need to RSVP separately. For building security, we will require your full name when registering. RSVPs will be shut down 24 hours in advance, it will not be possible to exchange your spot or free it up after this point, so please update well in advance if you know you can not make it. We will be checking names upon arrival. In addition, Intercom will require all attendees to sign an NDA on arrival. Please give yourself plenty to time to register.

    Due to no-shows we do over allocate tickets. Please arrive early to avoid any disappointment.


    Thanks to our friends at Agile-Lean Ireland we have two tickets to give away (worth over €300 each). The 2 day conference will once again take place at Croke Park in April. Best tweets of the night will be eligible to win. You must be in attendance and hosts decision is final. Learn more at https://www.agileleanireland.org/ and use code 2020ALI20 for 20% off ticket prices.

    === Talk 1 =====

    "The Nature of Collaboration"
    Kathryn Parkes, UX Design Research at Cisco

    In our rapidly-changing world, designers, UX teams and our organisations need to be resilient in order to survive. In this talk, Kathryn will discuss how we can find inspiration in nature and learn from the proven solutions all around us. There have been many examples of biomimicry used successfully in product and service design but does bio-inspired thinking help in the design of software systems and how re manage our organisations?

    Kathryn’s particular area of interest is in collaboration between Teams and how organisations use collaboration tools across distributed teams, many of whom may never have met in person. She will draw on her own experience as a remote worker based in Dublin, Ireland working with her team who are predominantly based in California and the work being done at Cisco looking at Collective Intelligence across large-scale distributed organisations.

    Kathryn Parkes is a Senior UX Researcher at Cisco, where she leads both qualitative and quantitative research studies as part of the Collaboration group. She has over 24 years of experience in researching, designing, and developing user-centred products having worked as an independent consultant, agency-side, and in-house across a range of industries and sectors.

    === Talk 2 =====

    Tales from the Field
    Kevin Devine, Senior Product Designer, NearForm.

    When Kevin delivered his "Losing the Remote" talk at Defuse last year he challenged the community to think about ways to foster togetherness in our "connected" society. Kevin works remotely and will connect into our event remotely for a fireside chat on remote collaboration.

    Kevin is a senior product designer based in Tara, Co. Meath. Over the past 14 years he has worked with some of Ireland's leading international companies. He now works at NearForm with remote colleagues throughout the world delivering world class solutions for global clients.

  • Dublin UX selection box - the festive edition

    Zendesk EMEA HQ

    Welcome to Dublin UX the festive edition. This December we invite you to tuck into our Selection Box as we gather on December 3rd along with four incredible speakers over three talks.

    We will open the doors at the earlier time of 5:30pm and will kick off with our first speaker at 6:45pm. In December, Zendesk returns as sponsor and venue host. We thank everyone at Zendesk for making Dublin UX possible.

    RSVP to confirm your attendance. As we have strict numbers on the night, a confirmed spot will be required. Each guest will need to RSVP separately. For building security, we will require your full name when registering. RSVPs will be shut down 24 hours in advance, it will not be possible to exchange your spot or free it up after this point, so please update well in advance if you know you can not make it to give another member a chance.

    Due to no-shows we do over allocate tickets. Please arrive early to avoid any disappointment.


    17:30: Doors open, registration and drinks reception
    18:15: Food is served, continued registration
    18:45: Event starts. Introductions.
    18:50: Talk 1: Alberta Soranzo
    19:30: Talk 2: Amy Sexton
    20:00: Talk 3: Frank Long and Henry Poskitt
    20:40: Community moment
    20:50: Giveaways
    21:00: Event closes


    Talk 1:
    Our Eternal (Digital) Afterlife
    By Alberta Soranzo,
    E2E Service Design & Systems Thinking Director at Lloyds Banking Group.

    Talk 2:
    Pride of Place: service based solution
    By Amy Sexton - Shortlisted NCAD graduate
    Council estates are often burdened with reputations that their communities don’t have the opportunity to change. These communities that are the heart of Dublin had been neglected for decades and isolated from the surrounding area community; with an on-going broken relationship with the local council. During the talk Amy will discuss Pride of Place, her purposed service based solution to give back ownership to these communities while adhering to council goals.

    Talk 3:
    The Digital Healthcare Revolution.
    By Frank Long and Henry Poskitt

    There is no industry sector more ripe for digital transformation than Healthcare. Spiralling costs, inefficient systems, out dated infrastructure, queues and understaffing, broken patient experiences. After all, healthcare is the only business where the customer actually comes last. What we need is Healthcare 2.0 - more digital technology, more connected devices, more ubiquitous monitoring, AI driven logic, some patient apps even. In short, we need some design heroes to ride in and UX-ify the sh1t out of it!. Its time to disrupt healthcare, stand back and let the digital magic begin...

    Frank Long is Owner Director of Frontend.com, and a survivor of the original (and so far best) dot com crash. Having started in UX design in the 1990s (yes you read that right!) he is practically immune to interface poisoning and can remember a time when user tests often started with the question "have you ever used the internet? Y N”. Before UX, Frank designed 27 microwave ovens.

    Henry Poskitt is Owner Director of Frontend.com , he spends much of his time undoing the trouble caused by Frank at talks like this. He also likes to answer very hard technical questions during the Q+A session, and is extremely convincing on topics on which he is uncertain - a good skill to have.

    Frontend.com is a UX design consultancy based in Dublin, with an international client base. For over two decades we have shaped how everyday people interact with a broad spectrum of new technologies and services. For the last 10 years we have focused on healthcare with clients such as Amgen, Accu-Chek, Merck, Mindmaze, Roche, among others. In 2016, Frontend initiated a social project on the future of Migrant healthcare in association with the UN and in collaboration with industry leaders and students from third level colleges across the country. For more information visit www.frontend.com


  • Service Design Network Dublin Meetup #11

    National College of Art and Design

    The Service Design Network Ireland and Dublin UX are happy to deliver to you the eleventh Service Design Network Dublin meetup! This event is kindly hosted by our friends in NCAD.

    This time around we have 3 amazing speakers, keen to share their stories on Service Design in Government and Public Services. This one is sure to generate a lot of interest with people who want to know more about how Service Design can positively impact societies, so be sure to get your ticket!:
    Neil Ward, Head of Operations & Service Delivery, Department of Justice and Equality

    Service Design and the Civil Service

    Neil will share his early experiences of establishing the first service design team within a Government Department, and set out how that team is beginning to operate. He will also reflect on the key challenges and opportunities in embedding service design approaches in the civil service.

    Neil Ward is a Director of the Department of Justice and Equality. As Head of Operations and Service Delivery, he leads newly established project management, business change, service design and customer insight teams. While working in Ireland’s immigration service, he developed an interest in the application of service design approaches to the provision of public services, and established the redesign of services based on the lived experiences of customers as one of the key themes underpinning service improvements in that area. He was awarded an Eisenhower Fellowship in early 2019, travelling to the US for six weeks to examine how to build a culture of innovation within a public sector context.


    Maria O'Loughlin

    How do we create a culture of Empathy, Innovation, Creativity and Curiosity in a world that’s Digital Transforming?

    Maria O’Loughlin is an organisational psychologist and Assistant National Director for Organisational Digital Change in the HSE. She provides executive level advice, guidance and support on all areas of transformation with a specific focus on; organisational development, engagement, innovation, digital change and inclusion. Through this focus across stakeholder groups Maria helps enable the creation of a collaboration environment for organisations working with the HSE. Maria was nominated as Digital Leader of the year for the Women In IT Awards 2018 and is currently Nominated for Women in IT Awards 2019.


    Aidan O’Boyle

    Talk: Top 5 Service Design Insights from Practice

    Aidan will share his Top 5 insights from practicing Service Design in NZ & the UK for the last 7 years. He will also discuss how he thinks the emergent SD in gov sector in Ireland can overcome barriers to embedding SD in large traditional organisations.

    Aidan O’Boyle is Service Designer who has spent the last 7 years applying the design process to transformational and ambiguous problems in large organisations. Working in New Zealand and the UK, this has included designing cross-government services, debt management services, legal frameworks, and for organisational transformation, always with a focus on supporting vulnerable people.

    At Citizens Advice in the UK, Aidan has grown the discipline from being the first Service Designer in the organisation to a robust community of 13. A graduate of Industrial Design at NCAD and Interdisciplinary Design at Napier University Edinburgh, Aidan has spent 16 years designing for retail, hospitality, events, graphics and services.


    We look forward to welcoming you to NCAD on November 14th! If you do get a ticket, but subsequently find out you can't come along, please do change your RSVP so someone on the waiting list can get your place!



  • Dublin UX - The July 2019 Edition

    Zendesk EMEA HQ

    Welcome to Dublin UX, this July we are supported by Service Design Network as we jointly host our biggest free summer event yet.

    We have 7 speakers, 3 keynotes, 2 flash talks and 1 panel discussion covering two core topics - design systems and circular design. With such a packed bill, we open our doors a little earlier (5:45pm) and finish a little later (9:15pm).

    We are proud to announce Zendesk as our sponsor and host in July. We will host the event at the Zendesk office on 55 Charlemont Place, Dublin 2. You must have a confirmed spot, providing your complete name to gain entry. We will be validating the attendee list and reserve the right to change your RSVP if it’s incomplete. Please arrive early as registration may take a little longer than usual. We have 200 seats to fill and will close RSVPs 24 hours before the event. Please only RSVP if you know you can attend.

    We will have food and drinks before the event and drinks during the interval.


    17:45: Open and Registration
    18:35: Opening Remarks
    Part 1: Design Systems
    18:45: Keynote 1: “The Road to Design Systems is Paved with Good Intentions” - by Shane Moloney, Head of Design, Showtime Analytics
    19:10: Keynote 2: “The minimum viable design system — design systems for the rest of us” - by Peter McDonagh, Product Designer, Interplay
    19:35: Panel Discussion: “Dismantling Design Systems” - with Colm Tuite (Modulz), Emily Qiu (Showtime Analytics), Michael Fitzgerald (Interplay) and previous speakers.
    19:55: 15 minute Break - refreshments
    Part 2: Circular Design
    20:10: Keynote 3: “Not Just Less Bad” - Emma Fromberg, #LastPole Expedition Team Member and former Ellen MacArthur Foundation
    20:40: Flash talk by Hannah Grogan, NCAD Student
    20:50: Flash talk by Nicola Duffy, Co-Ordinator of the MA in UX and Interaction Design TU Dublin Blanchardstown
    20:55: Community Moment and Giveaways
    21:15: Event ends

    RSVP to confirm your attendance. As we have strict numbers on the night, a confirmed spot will be required. Each guest will need to RSVP separately. For building security, we will require your full name when registering. RSVPs will be shut down 24 hours in advance, it will not be possible to exchange your spot or free it up after this point, so please update well in advance if you know you can not make it to give another member a chance.

    Due to no-shows we do over allocate tickets. Please arrive early to avoid any disappointment.

  • The Travel Edition - Dublin UX

    Viasat Europe

    Welcome to Dublin UX, this May we are excited to bring you “The Travel Edition”. We have lined up talks related to and around designing for the travel industry. We are proud to announce Viasat as our sponsor and host in May. We will host the event at the Viasat offices on Charlemont Place, Dublin 2.



    18:00 - Doors and reception
    18:40 - Introductions
    18:45 - Aurora Perez Machio
    19:15 - Silvia Amaduzzi
    19:45 - Community Moment
    20:00 - Panel Discussion
    20:30 - Networking
    21:00 - Close

    RSVP to confirm your attendance. As we have strict numbers on the night, a confirmed spot will be required. Each guest will need to RSVP separately. For building security, we will require your full name when registering.

    Due to no-shows we do over allocate tickets. Please arrive early to avoid any disappointment.


    Talk 1: Prating about an Elephant
    Aurora Perez Machio, Snr Product Experience Designer, Viasat Ireland


    Talk 2: Walking in the traveller shoes - creating empathy within the team
    Silvia Amaduzzi, Design Manager, Travelport Digital
    Full talk description coming soon.

  • Service Design Network Dublin Meetup #10

    Viasat Europe

    The Service Design Network Ireland and Dublin UX are happy to deliver to you the tenth Service Design Network Dublin meetup! This event is being kindly hosted by Viasat.

    For this event we’ll have 3 amazing speakers keen to share their stories on Service Design:
    Marc Stickdorn, CEO More Than Metrics

    Embedding Service Design in Organizations

    Marc will talk about one of the most important emerging topics in Service Design right now - Embedding Service Design in Organizations.

    Marc published several books on service design, such as “This is Service Design Thinking” (2010), “This is Service Design Doing” (2018), and “This is Service Design Methods” (2018). He is Co-founder and CEO of "More than Metrics", a company creating software for service design: "Smaply" to visualize journey maps and "ExperienceFellow" to research experiences. With a background in strategic management and service design, he also consults organizations on how to sustainably embed service design in their structures, processes, and culture. Marc regularly speaks at conferences on service design and entrepreneurship and teaches service design at various universities and executive education programs. If Marc is not working, he loves traveling with a backpack or in his VW van, going on a sailing trip, or riding his motorcycle.


    Caoimhe McMahon

    Making an MA : creating service design learning.

    Caoimhe will talk about the development of the new MA Service Design that will be launching in NCAD this September. She will discuss the rationale for creating a studio-based programme focusing specifically on service design, and outline the ethos that will underpin this immersive, multidisciplinary Masters experience. In order to ensure that the course equips students with the tools to enter the world of contemporary service design, NCAD have worked closely with practitioners from the private and public sectors, and Caoimhe will share a number of the learnings from these consultations.

    Caoimhe has a background in industrial design and design ethnography, with 15 years experience across design industry and academia in Ireland, the UK and Germany. She currently lectures in Product, Service and Interaction Design in NCAD. She enjoys creating tangible ways of sustainably embedding design research methods in practicing design teams, focusing on collaborative sense-making and prototype evaluation 'in the wild'. Prior to this she worked with Leckey, designing equipment for children and young adults with special postural needs.


    John Lynch

    Talk: “Tell Me, Honestly” – Non-Designers Thoughts on Working with Design

    Have you ever reflected on what it’s like to work with designers? In this talk and research project we’ll try hold up a mirror on design community and practice and share what others really think about working with designers.

    John Lynch in an independent Service & Interaction designer from Dublin Ireland who has recently founded Context Studio - a small practice advocating, coaching and applying service design and interaction design for a range of clients.

    A graduate from the interaction design programme at CIID (2011), John has spent 15 years on a journey from software development through to human-centred interaction and service design. During that time he has worked with projects within automotive, consumer electronics, healthcare, financial services, education, local government and urbanism.


    This Service Design Network Dublin meetup is proudly brought to you by Viasat
    Viasat is the company behind the world’s fastest satellite internet service, with technology that’s helping to bridge the digital divide and improve life for people around the world.

  • Sparking more than joy - Dublin UX

    HubSpot European Office

    Inspired by Marie Kondo, this month we invite you to Dublin UX as we discover new ways of "Sparking more than Joy".

    We are honoured to welcome HubSpot as our host and sponsor. We have a new venue with capacity for more guests than before. We have three speakers lined up to share their insights and learnings which you can bring back into your own practice to spark more than joy.

    As ever we have some giveaways for the best tweets of the evening.


    18:00 - Networking with food/refreshments
    18:35 - Opening Remarks
    18:40 - Talk 1: Michael Bosonnet
    19:20 - Talk 2: Gráinne Smith
    19:50 - Talk 3: Hannah Lennon
    20:15 - Community Moment
    20:25 - Tweets of the night giveaways
    20:30 - Networking
    21:00 - Event finishes

    As we have strict numbers on the night, a confirmed spot will be required for each guest. We do over allocated spots due to no-shows. Please arrive early to avoid any disappointment.


    Talk 1: The Joy of BiteSized, applying simplicity to work ensuring better results

    Michael Bosonnet - Strategist, founder of RADAR by Michael Bosonnet. Big data and analytics consultancy

    By focusing on your core strengths, you can achieve goals and gain experience that can be highly valuable in your career. A report from the government indicates the significant opportunity for big data and analytics savvy professionals in Ireland now and in the future. These are not data scientists nor programmers. Rather professionals who realise this opportunity and take it upon themselves to explore and develop new skills. Working in agencies, Michael has gained exposure to many types of businesses at different levels and has realised opportunities using data analytics. This led him to develop RADAR which merges tradition and technology to empower more informed decision making, beyond the scope of traditional insight methods.

    About Michael:
    Michael is an award-winning, big data and analytics strategist. Building his skills as a strategist during his career to date, he has found success in his own business consultancy RADAR. Known as The Friendly Detective, he explores what is possible with data and insight for SMEs and larger corporates. His involvement and project leadership has enabled many clients both in Ireland and internationally to achieve success. He has trained agencies and businesses to understand fundamental big data and analytics. Michael lectures in developing insight through data analytics and speaks at events.


    Talk 2: Ways to improve your product and gain empathy for your users
    Gráinne Smith - Senior Product Designer, Hubspot

    Do you want to get your team more involved with your users? I'll talk about 4 things that you and your product team can do to improve your product and gain empathy for your users without even leaving the building.

    About Gráinne:
    Gráinne has worked in HubSpot for the past two years and previously worked at IBM.


    Talk 3: Aspirations: Designing a Product from the Outside-In
    Hannah Lennon - UX Researcher, Kinzen

    What does it look like when you create a product that aims to rebuild trust and engagement in online news and journalism? What does it look like when you let users aspirations guide the design of this product?

    Hannah will share the process in which she went through to help Kinzen develop form an aspirational idea of reimagining online news and journalism to a consumer-facing app.

    Hear how societal grievances towards online news and media sparked the creation of Kinzen and hear how user aspirations where translated to in order to design a news app that aims to re-engage the disengaged.

    About Hannah:
    Hannah leads User Research in Kinzen. With her background in Psychology and Cyberpsychology Hannah guides product design by highlighting the social and digital context in which the user finds themselves in today. Hannah joined Kinzen because she saw the opportunity to fix a broken system and to challenge a system of online misinformation and manipulation.