• VIRTUAL meeting: Mastering EMAIL Marketing

    YOUR PLACE

    Virtually every author's goal is to sell more books, but a surprising number fail to see the value in establishing, building, and automating a list of email addresses for their prospective readers/buyers. Right here, in 2019, your email list is one of the most important tools in your book marketing toolbox. In this meeting, we'll discuss: • Why growing your social media following isn't enough • Tips for growing your list • What to do with the list once you have it • How to start automating your email campaigns If you know you should have a list, but don't ... if you have a list but don't know what to do with it ... if you've been emailing with little response ... mark your calendar and get to this Meetup! Bring your questions and fire up your laptop for the best results. This VIRTUAL session will be held via Zoom.us. Use the link below to register: https://zoom.us/meeting/register/0dca1e9c38fa06788c34be5db4a05ad8 As soon as you register, we will email the handout for the session. SESSION WILL BE RECORDED This session will be recorded. Those who attend the live session will have receive a permanent link to the video. Those who do not attend the live event may have limited access to the recording. ONE-MINUTE INTRO To offer the utmost value to our committed attendees, the first 12 people who register will have ONE MINUTE during the webinar to introduce themselves. This means you'll be live on camera (if you are participating via video) - so please be prepared to talk briefly about your book (or book project). Have a copy of your book ready to show off, as well! TAKEAWAY/ACCOUNTABILITY Just as we do in the face-to-face meetings, we'll ask for your feedback at the end of the meeting, as well as any accountability items you want us to track for you. INVITE OTHER AUTHORS As this is a virtual session, participants need not be members of Phoenix Publishing & Book Promotion to attend - so if you have author friends who would benefit, please feel free to share the registration link. Here it is again, for your convenience: https://zoom.us/meeting/register/0dca1e9c38fa06788c34be5db4a05ad8 Please email [masked] or if you have any questions. DONATE IF YOU RECEIVE VALUE: As you may know, hosting teaching sessions like this takes time, money, effort, and expertise. Though there is no fee to attend, we will pass the virtual hat at the end of the meeting. Suggested donation is $10, but it is just a suggestion. Give according to the value you feel you receive from the session. GIVE US A TESTIMONIAL And if you want to give us a testimonial, we'll take that, too! Email either of us with your feedback - or tell us you want to do it on video and we'll get it scheduled!

  • WordSalad

    Laura Orsini

    Last time we tried this, we had lots of RSVPs and lots of last-minute cancellations. So, I'm willing to try again and see if this date is better for more people. Join us at my house for a casual get-together where we'll enjoy salady foods (everyone should bring enough of their favorite salad to serve 4 people) and word games like Scrabble, Boggle, Upwords, and Hangman. We'll do Hangman the old-fashioned way, with markers and a flip chart. What to bring: * Yourself * Your book and collateral materials (although there will not be any formal intros or presentations) * A salad of some sort (e.g., tossed with lettuce and the regular veggies; 3-bean; pasta; potato; coleslaw; fruit; Greek; taco; chicken, tuna, Caprese ... you get the idea) * A word game if you have one I will provide beverages, plates, napkins, cutlery, etc. I live in Chandler - so please, no bitching about the distance if you come. Just plan for traffic and know it'll probably take a while to get here. If we have a good turnout and a good time, maybe we'll make this a regular thing.

    3
  • Master VIDEO MARKETING to Promote Your Book

    Spoke & Wheel

    RESCHEDULED - Let's try this again... _________________________________________________ With users watching an aggregate of 1 BILLION hours of YouTube videos per day, YouTube has risen to the status of the #2 search engine. So it's obvious that video content is a crucial part of any successful online book marketing campaign. But not just any video – high-quality, engaging video. Attend this session where we will cover the basics of: • When to use video • What kinds of video to use to promote your books - and yourself as an author • How to plan a video marketing campaign • How to execute a video marketing campaign • How to create a strong call to action with your videos ------------- There is no fixed fee to attend, but there is an EXPECTED $10/person minimum purchase in lieu of a room fee. Please look over the menu here (http://spokeandwheeltavern.com/phoenix/our%20food.html) and plan to spend at least $10 on food/drinks. We will have a dedicated server; each person will PAY HIS/HER OWN TAB. ADDITIONALLY, a minimum $10 donation is suggested, as this is a full seminar jammed with practical, useful information, networking, and handouts. Please kick in according to the value you receive from the Meetup. You may want to budget a minimum of $20 to attend this meeting. We guarantee you will receive more than $20 value at the meeting. If you don't feel you got your money's worth, TELL US and we will buy your dinner. Please RSVP "yes" only if you actually plan to attend this Meetup. We're all adults, and this is just a matter of common courtesy. We print handouts based on your RSVPs, so when you say you'll be there and don't show up, we've wasted paper, ink, and effort. We also keep track of who RSVPs yes and doesn't attend, and you may be removed from the group for repeated no-shows.

    5
  • PAY PER CLICK (Google, Facebook, Amazon) Ads for Authors

    Featuring digital marketing expert, Justin Larson ([masked])... **** There's an old adage that "it takes money to make money." Authors on shoestring budgets may cringe to hear this, but the adage is generally true, which means it's true for authors, as well. Sure, there are many free and low-cost mechanisms you can use to promote your books. But done correctly, internet advertising - specifically, pay per click advertising - can help many authors make the leap from mediocre sales to a much larger volume of books sold. The key to the sentence above is DONE CORRECTLY. Before you jump into Pay Per Click (PPC) advertising, you need to know a few things: • Which copy and image will work best on your ads • How to properly target your ads • Where and when to place your ads • How to budget for your campaign • How to monitor your results If you've been considering advertising - or think you might, after reading this - be sure to mark your calendar, RSVP, and ATTEND this presentation! ------------- There is no fixed fee to attend, but there is an EXPECTED $10/person minimum purchase in lieu of a room fee. Please look over the menu here (http://spokeandwheeltavern.com/phoenix/our%20food.html) and plan to spend at least $10 on food/drinks. We will have a dedicated server; each person will PAY HIS/HER OWN TAB. ADDITIONALLY, a minimum $10 donation is suggested, as this is a full seminar jammed with practical, useful information, networking, and handouts. Please kick in according to the value you receive from the Meetup. You may want to budget a minimum of $20 to attend this meeting. We guarantee you will receive more than $20 value at the meeting. If you don't feel you got your money's worth, TELL US and we will buy your dinner. Please RSVP "yes" only if you actually plan to attend this Meetup. We're all adults, and this is just a matter of common courtesy. We print handouts based on your RSVPs, so when you say you'll be there and don't show up, we've wasted paper, ink, and effort. We also keep track of who RSVPs yes and doesn't attend, and you may be removed from the group for repeated no-shows.

    3
  • VIRTUAL meeting: Vertical Marketing & Partnering with OTHER AUTHORS

    Writing a book tends to be a solo endeavor. You squirrel yourself away in your office, stealing quiet moments in the wee hours or late night. Or perhaps you jaunt over to the local indie coffeehouse so you can surround yourself with comfortable white noise. Nevertheless, the writing part is up to you. Marketing, on the other hand, requires a team if it’s really going to gain steam and be effective. If your budget allows, you can pay people to join your team: consultants, advisors, social media experts, PR pros, and graphic artists come immediately to mind. Not every author has a budget to allow for such a substantial crew, at least a first. So how CAN you leverage your knowledge, skills, expertise, connections, and money to propel you forward? A great thing to do is partner with other authors. In this virtual session, we'll cover the following: * Overcome the resistance to a partnership * Learn how to select the right author partner * Discuss ideas for ways to leverage your partnership * Explore vertical marketing ideas related to partnerships and the business of your book This VIRTUAL session will be held via Zoom.us. Use the link below to register: https://zoom.us/meeting/register/fc96d97f74b798c4d746f627e8486654 As soon as you register, we will email the handout for the session. SESSION WILL BE RECORDED This session will be recorded. Those who attend the live session will have receive a permanent link to the video. Those who do not attend the live event may have limited access to the recording. ONE-MINUTE INTRO To offer the utmost value to our committed attendees, the first 12 people who register will have ONE MINUTE during the webinar to introduce themselves. This means you'll be live on camera (if you are participating via video) - so please be prepared to talk briefly about your book (or book project). Have a copy of your book ready to show off, as well! TAKEAWAY/ACCOUNTABILITY Just as we do in the face-to-face meetings, we'll ask for your feedback at the end of the meeting, as well as any accountability items you want us to track for you. INVITE OTHER AUTHORS As this is a virtual session, participants need not be members of Phoenix Publishing & Book Promotion to attend - so if you have author friends who would benefit, please feel free to share the registration link. Here it is again, for your convenience: https://zoom.us/meeting/register/fc7c785710c8fa427510d14dfea9e911 Please email [masked] or [masked] if you have any questions. DONATE IF YOU RECEIVE VALUE: As you may know, hosting teaching sessions like this takes time, money, effort, and expertise. Though there is no fee to attend, we will pass the virtual hat at the end of the meeting. Suggested donation is $10, but it is just a suggestion. Give according to the value you feel you receive from the session. GIVE US A TESTIMONIAL And if you want to give us a testimonial, we'll take that, too! Email either of us with your feedback - or tell us you want to do it on video and we'll get it scheduled!

    1
  • VIRTUAL: Create a Marketing Calendar You Can Stick To

    Details Join us for our second VIRTUAL session as we tackle the essential topic of Creating a Marketing Calendar You Can Stick To. What gets measured gets done. It's a business axiom that couldn't be truer when it comes to your book sales. All the good thoughts and creative ideas in the world won't amount to anything unless you've got a plan to implement them. Get ready to roll up your sleeves, because we're going to draft our mid-year BOOK MARKETING PLANS during this session. Don't be alarmed if you haven't written a word yet. Smart book marketing strategists suggest a one-year marketing timeline BEFORE your book launches. So if you're still writing, you're probably in the best position of anyone, because the information you'll learn in this session will allow you to get your marketing plan underway NOW, instead of waiting until it's just about done. That doesn't mean you should lose hope for a book in hand - there's still plenty you can - and should - do. This session is about deciding which steps make sense to you, and crafting a plan to help you commit to and carry out those plans. It will be an excellent opportunity to set your schedule for the next few months. Yes - we already held this session in January as a face-to-face Meetup. If you missed that session, this is your chance to attend! If you attended, this is your chance to brag on your accomplishments or at least take a mid-year gander at how your plans are panning out. This VIRTUAL session will be held via Zoom.us. Use the link below to register: https://zoom.us/meeting/register/fc7c785710c8fa427510d14dfea9e911 As soon as you register, we will email the handout for the session. This session will be recorded. Those who attend the live session will have receive a permanent link to the video. Those who do not attend the live event may have limited access to the recording. To offer the utmost value to our committed attendees, the first 12 people who register will have ONE MINUTE during the webinar to introduce themselves. This means you'll be live on camera (if you are participating via video) - so please be prepared to talk briefly about your book (or book project). Have a copy of your book ready to show off, as well! Just as we do in the face-to-face meetings, we'll ask for your feedback at the end of the meeting, as well as any accountability items you want us to track for you. As this is a virtual session, participants need not be members of Phoenix Publishing & Book Promotion to attend - so if you have author friends who would benefit, please feel free to share the registration link. Here it is again, for your convenience: https://zoom.us/meeting/register/fc7c785710c8fa427510d14dfea9e911 Please email [masked] or [masked] if you have any questions. NOTE: As you may know, hosting teaching sessions like this takes time, money, effort, and expertise. Though there is no fee to attend, we will pass the virtual hat at the end of the meeting. Suggested donation is $10, but it is just a suggestion. Give according to the value you feel you receive from the session. And if you want to give us a testimonial, we'll take that, too! Email either of us with your feedback - or make a video and we'll tell you how to get it to us.

    2
  • Formatting Your eBook and Creating an Audiobook

    Spoke & Wheel

    FEATURING GUEST SPEAKER: John Mahoney, of Raven Audio Books (http://www.ravenaudiobooks.com) I'm often asked by new authors whether they should plan to release their books as ebooks or printed books. Almost universally, the answer is: BOTH! But industry trends show a sizable and growing audience for audiobooks. In fact, audiobooks are anticipated to be the fastest growing segment of the publishing industry over the next five years. So, the more ways you can repurpose your material, the greater your audience and reach will be. Join us for this important discussion about: • eBook formatting basics • Distribution for your ebooks • Audiobook basics • Distribution for your audiobooks ------------- NOTE: There is no fixed fee to attend, but there is an EXPECTED $10/person minimum purchase in lieu of a room fee. Please look over the menu here (http://spokeandwheeltavern.com/menus) and plan to spend at least $10 on food/drinks. We will have a dedicated server; each person will PAY HIS/HER OWN TAB. ADDITIONALLY, there will be an ask at the end of the meeting. A minimum $10 donation is suggested, as this is a full seminar jammed with practical, useful information, networking, and handouts. Please kick in according to the value you receive from the Meetup. Cash, checks, debit accepted. You may want to budget a minimum of $20 to attend this meeting. We guarantee you will receive more than $20 value at the meeting. If you don't feel you got your money's worth, TELL US and we will buy your lunch. Please RSVP "yes" only if you actually plan to attend this Meetup. We're all adults, and this is just a matter of common courtesy. We print handouts based on your RSVPs, so when you say you'll be there and don't show up, we've wasted paper, ink, and effort. We also keep track of who RSVPs yes and doesn't attend, and you may be removed from the group for repeated no-shows.

    7
  • VIRTUAL: Identifying Your Ideal Reader (So You Can Sell More Books)

    Join us for our first VIRTUAL session as we tackle the essential topic of Identifying Your Ideal Reader. Whether your book is published, about to be published, or still in the planning phases, if you intend to sell books, you must know without hesitation or doubt who your ideal reader is. Your ideal reader may not be who you think it is. Until you do the research to verify your assumptions, you may be marketing to the wrong people. During this session, we will: * Cover some of the incorrect assumptions we tend to make about who our ideal reader is * Discuss ways to research who actually is reading (or is likely to read) our books * Lay out the broad scope of a plan for connecting with that reader Notice we didn't say SELL TO that reader - just make a connection with him or her. This virtual session will be held via Zoom.us. Use the link below to register: https://zoom.us/meeting/register/135b209c00f59a258c34be5db4a05ad8 As soon as you register, we will email the handout for the session. This session will be recorded. Those who attend the live session will have receive a permanent link to the video. Those who do not attend the live event may have limited access to the recording. OK - it's our fist time doing this, so there may be a kink or two to iron out. Please bear with us!! To offer the utmost value to our committed attendees, the first 12 people who register will have ONE MINUTE during the webinar to introduce themselves. This means you'll be live on camera (if you are participating via video) - so please be prepared to talk briefly about your book (or book project). Have a copy of your book ready to show off, as well! Just as we do in the face-to-face meetings, we'll ask for your feedback at the end of the meeting, as well as any accountability items you want us to track for you. As this is a virtual session, participants need not be members of Phoenix Publishing & Book Promotion to attend - so if you have author friends who would benefit, please feel free to share the registration link. Here it is again, for your convenience: https://zoom.us/meeting/register/135b209c00f59a258c34be5db4a05ad8 Please email [masked] or [masked] if you have any questions. NOTE: As you may know, hosting teaching sessions like this takes time, money, effort, and expertise. Though there is no fee to attend, we will pass the virtual hat at the end of the meeting. Suggested donation is $10, but it is just a suggestion. Give according to the value you feel you receive from the session. And if you want to give us a testimonial, we'll take that, too! Email either of us with your feedback - or make a video and we'll tell you how to get it to us. Looking forward to seeing you this coming Tuesday!

    2
  • EMAIL Marketing: Building Your List and Automating

    As Laura will be in Los Angeles for the big book festival, this meeting will be hosted by the amazing and incredibly knowledgeable JUSTIN LARSON (http://greenforestmarketing.com). Virtually every author's goal is to sell more books, but a surprising number fail to see the value in establishing, building, and automating a list of email addresses for their prospective readers/buyers. Right here, in 2019, your email list is one of the most important tools in your book marketing toolbox. In this meeting, we'll discuss: • Why growing your social media following isn't enough • Tips for growing your list • What to do with the list once you have it • How to start automating your email campaigns If you know you should have a list, but don't ... if you have a list but don't know what to do with it ... if you've been emailing with little response ... mark your calendar and get to this Meetup! Bring your questions and a laptop for the best results. ------------- There is no fixed fee to attend, but there is an EXPECTED $10/person minimum purchase in lieu of a room fee. Please look over the menu here (http://spokeandwheeltavern.com/phoenix/our%20food.html) and plan to spend at least $10 on food/drinks. We will have a dedicated server; each person will PAY HIS/HER OWN TAB. ADDITIONALLY, a minimum $10 donation is suggested, as this is a full seminar jammed with practical, useful information, networking, and handouts. Please kick in according to the value you receive from the Meetup. You may want to budget a minimum of $20 to attend this meeting. We guarantee you will receive more than $20 value at the meeting. If you don't feel you got your money's worth, TELL US and we will buy your dinner. Please RSVP "yes" only if you actually plan to attend this Meetup. We're all adults, and this is just a matter of common courtesy. We print handouts based on your RSVPs, so when you say you'll be there and don't show up, we've wasted paper, ink, and effort. We also keep track of who RSVPs yes and doesn't attend, and you may be removed from the group for repeated no-shows.

    2