Google Analytics has been around forever, but Google keeps adding new features. Learn how to make your WordPress site communicate with Analytics and how to track more than just how many people have visited your site. Analytics now tracks events like downloads and purchases as well as demographic and behavioral detail..
We'll have three or four short (15-20 - minutes) from various experts in our group. If you'd like to present, please email [masked] with a brief description of your talk. So far we have:
Google Analytics Plugins for WordPress: What's the Difference? (Presenter TBA) Some themes come with a place to paste your Google Analytics tracking code, but there are also plenty of plugins, and some of them display your analytics in your WordPress dashboard. Is it better to put your tracking code in your theme, or a plugin? Which plugins are best, and why?
WordPress SEO by Yoast (Anca): How to set up, configure, and use this awesome plugin to improve your website's findability.
Goal-setting in Google Analytics (Katherine): Get beyond measuring pageviews. Learn how to set up Google to tell you when people clicked, purchased, or met some other trackable goal on your site.