Hosted by the Entrepreneurship Club
Contact: Jo Young ([masked] )
Speakers: Adam Gordon (Gordon BDM Ltd and Social Media Search Ltd), Colin Gilchrist (The Social Tailor)
Two social media experts, Adam Gordon and Colin Gilchrist, will give talks followed by a Q & A session. The talks will be followed by a wine and networking reception.
Adam Gordon, Gordon BDM
Adam runs two companies (Gordon BDM and Social Media Search) and one major initiative (the premiere LinkedIn Group for Scots - Cognisance). Gordon BDM works with clients to create sales, marketing, communication or related opportunities using LinkedIn and other innovative channels. Previously, he worked in BD, marketing and consulting roles with PricewaterhouseCoopers and Euro RSCG. He has qualifications from the Chartered Institute of Marketing and the American Board of NLP.
Adam undertakes regular speaking assignments about LinkedIn, professional networking, business development and marketing. In the recent past he has done so for ACCA, ICAEW, WS Society, RBS, PM Forum, EA Consulting Group, WPP, BDO, Marketing Industry Network, jfdi, Hospitality Industry Trust and Junior Chamber International.
Colin Gilchrist, The Social Tailor
Gilchrist studied fashion design and was latterly a Buyer for Burberry (2000). He is an experienced digital marketing professional who delivers web project management, social media strategy planning and training to businesses in the UK, Europe and the US. He has worked with local charities to multi-national PLC’s with the soul aim to make those businesses understand how to better integrate social media tools to bring increased productivity, greater sales and happier cared for customers. In every case Gilchrist has worked as the mediator between the existing advertising agency and the inhouse marketing team to ensure there is complete integration with any and all marketing activity.
By using social media and online marketing in 9 weeks Gilchrist turned a £35,000 marketing budget into sales of £1.2m. The nickname “social tailor” was awarded Gilchrist by a colleague – who learnt of his background in fashion design and his passion for social media back in 2005.
Gilchrist is personally retained by advertising, marketing and brand agencies to provide consultancy and seminars for groups such as the ESPC NESTA, Edinburgh City Council and the Business Gateway.