Online business is very quickly booming and this is a fact! We see this year the integration between social networks, video and advertising is very clear. All social networks are extremely advertising (simply this is where the money is) and the second aspect is video with the big fight (https://prezi.com/xq1rgrefs2b9/why-is-video-critical-for-your-business/) between them as well (Youtube vs Facebook videos, etc)
In this meetup we shall deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online (https://blog.insideout.today/2016/03/29/online-video-business-for-media-industry-in-egypt/), especially what was booming in Ramadan this year (https://blog.insideout.today/2016/07/01/ramadan-social-media-behavior/)!
We are extremely happy also to have Afef Ajengui, from Tunis where she plays a crucial role in the startup & digital media ecosystem, she will be sharing lots of best practices!
And here's our agenda!
6:30 - 7:00 What happened last Ramadan, a bird-eye-view about social Media, online video and advertising (By Fady Ramzy)
7:00 - 7:30 How is advertising shifting to online platforms!? (A star guest!)
7:30 - 8:00 Coffee break
8:00 - 8:30 The startup ecosystem and digital media scene in Tunisia (By **Afef Ajengui)
8:30 - 9:30 Open discussion & networking
**Afef is currently a Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA!