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Optimizing Video Usage & Conversions in a Mobile App

Please join us for a presentation on the current research & best practices associated with optimizing video consumption and conversion rates in a mobile app - we will share current research statistics, best practices/guidelines, sample A/B testing experiments as well as Q&A.

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  • brianWilliams

    Great information. Especially the guidelines for video content creation.

    May 22, 2013

  • Thomas C.

    Slick, to the point, and practical presentation and discussion.

    May 22, 2013

  • brianWilliams

    Looking forward

    May 16, 2013

  • Dave F.

    Below is our agenda for the May 21 Meetup Optimizing Mobile Apps – Video @ WeWorkLabs 175 Varick St – 6 pm - Look forward seeing everyone@


    Why a Discussion About Video in Mobile Apps
    Video Spans All Major Models in the App World
    Regardless of Business Model Video is a Powerful Communicator
    Why Immersion Matters so Much in an App
    Traditional A/B Testing Methodologies Apply to Increasing Video Consumption in Mobile Apps
    Role of Video in Increasing Conversion Rates for Mcommerce Apps and Other KPIs
    Role of Video in Driving Engagement in Media Apps and Other KPIs
    Role of Video in Driving Time in App for Utility Apps and Other KPIs
    Impact of UI Layout on User Task Success Rate and Time to Complete Task
    Q&A

    May 16, 2013

  • Dave

    looking forward to the meeting

    May 13, 2013

  • Dave F.

    Excited to announce the location of our 5/21 Meetup at WeWorkNYC Labs @ 175 Varick

    May 9, 2013

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