How to Get Your First 1000 Customers

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Ronda de Sant Pere, 16 · Barcelona

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Finding your first 1000 customers is one of the biggest challenges any new business founder faces. Whether you're a tech startup founder or a new consultant, you'll know that building, keeping and growing loyal customer base is not easy.

Lucky we've got Urs Rothmayr on hand to tell us how to get our first 1000 customers! Urs is Global Director of the Founder Institute, the world’s largest acceleration program for early stage entrepreneurs. He's also a faculty member of the MBA in Digital Business at Three Points (, our official sponsors for the event.

Based on over 20 years of startup experience, Urs will walk us through everything we need to know to win our first 1000 customers, including:

1. The Bermuda Triangle
2. Early adopters, your first customers
3. Referrals, often underestimated
4. How to find the winning formula to get, keep and grow customers
5. Key learnings and errors

As usual, the event is free to attend. There will also be beers and snacks on supply. Thanks to our partner Hubbub Labs ( for helping promote the event.

More about Urs

Urs Rothmayr is a Corporate Innovation and Entrepreneurship Consultant, recognized Startup Expert, Serial Entrepreneur and Investor, who helps big Corporations launch new products and services using Lean Startup Methodology and Mentorship.

He focuses on Intrapreneurship as well as Startup Innovation Strategies - specifically on the changes big corporations need to make to allow for new ventures to be built in a corporate setting. In this capacity he had the pleasure of working with companies such as Allianz, Bayer, Clariant, Kluber, Migros or SEAT.

As a Global Director of the Founder Institute, the world’s largest acceleration program for early stage entrepreneurs launching over 1.000 companies per year with a 72% survival rate, he initiated and leads the chapters in Barcelona and Andalusia, where he has trained and accompanied dozens of entrepreneurs from the idea stage to the launch phase of their ventures.