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Using Personas to Drive Better Design Decisions with Laura Christenson

We are excited to have Laura present on ways to improve design through the use of personas.  In addition to Laura's talk, we will discuss our Meetup's connection to IxDA (Interaction Design Association), leaving time for follow up conversation and networking.

Using Personas to Drive Better Design Decisions

Do your designs suffer from HiPPOs? HiPPOs stands for Highest Paid Persons Opinion and have been responsible for many poor design choices.

Personas can be a useful tool for engaging your executive stakeholders in the design process.  Crafting proto personas together can help you gain stakeholder buy-in and helps your executive team empathize and understand their target audience better. 


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  • David M.

    I won't be able to attend the event today. Have a wonderful time!

    6 days ago

    • Matt

      Thanks David. We hope to see you next month!

      5 days ago

  • Anamika C.

    Very engaging and fun!

    6 days ago

    • Matt

      Thanks for attending and the feedback. Hope to see you next month.

      5 days ago

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