We are excited to have Laura present on ways to improve design through the use of personas. In addition to Laura's talk, we will discuss our Meetup's connection to IxDA (Interaction Design Association), leaving time for follow up conversation and networking.
Using Personas to Drive Better Design Decisions
Do your designs suffer from HiPPOs? HiPPOs stands for Highest Paid Persons Opinion and have been responsible for many poor design choices.
Personas can be a useful tool for engaging your executive stakeholders in the design process. Crafting proto personas together can help you gain stakeholder buy-in and helps your executive team empathize and understand their target audience better.