Aaron Norris: Marketing Trends and Strategies for Real Estate Pros in 2016


Join other Pasadena-area real estate investors at our For Investors By Investors meeting (FIBI) held the third Thursday of each month at 7pm at:

Courtyard by Marriot, 180 North Fair Oaks Ave. Pasadena, CA.

The Pasadena FIBI group provides an environment for active and informative peer discussions, expert presentations on relevant topics, and networking. All FIBI meetings support a NO SELLING policy, allowing investors--whether seasoned or beginner--to be free about sharing their real estate passions without sales pitches.

Each Pasadena Real Estate FIBI meeting includes brief member introductions intended to identify areas of interest and possible opportunity, industry experts presenting information and experience on a variety of relevant real estate topics, and open networking sessions to enhance the value of coming together to learn. Twice a year we include an Economic Update and a review of Market Conditions. Our meetings are fun, engaging, and informative.

This months speaker is Aaron Norris who is Vice President of The Norris Group. His role at The Norris Group includes investor relations, business development, community outreach, marketing, public relations, and special events. Aaron has been in the real estate field for over a decade having worked in the construction design industry before joining The Norris Group in 2005.

Aaron hosts the weekly award-winning Real Estate Headline Roundup Vlog as well as produces The Norris Group's award-winning radio show and podcast. He's also the creator and of The Norris Group's series, "I Survived Real Estate," which has raised over $600,000 for charity since its inception in 2008.

Aaron serves on several local nonprofit and professional association boards and is actively involved in community efforts like Give BIG Riverside County (founding team member). In total, Aaron has been directly involved in raising over $1.5 million for charity since 2008.

Aaron has an MBA from UC Irvine with a focus in marketing communications. He’s an Accredited Public Relations professional (APR) and also holds his Certified Specialist in Planned Giving (CPSG) designation.

He's part of the Webby-nominated The Cocktail Party Statement (http://cocktailpartystatement.com/) podcast which dissects business and marketing books to their core message for listeners.

Aaron has been teaching nationally on web technology and trends for small business, nonprofits and marketing professionals at colleges, professional associations, and conferences. You can find out more about Aaron at www.thenorrisgroup.com.

Aaron will discuss:

The simple process of discovering person brand and what to leverage in your business

Key tech trends affecting marketing and business in 2016

How not to get screwed by third-party marketing vendors

Tips on getting free and cheap help

Local social media trends

Comprehend Web 3.0, the semantic web – what it is, and why it’s critical to incorporate into your business plan