Insiders Guide 2011: Web Analytics and Online Marketing

This is a past event

40 people went

Price: $10.00 /per person
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Please join FairCo TEEM for this insightful and practical guide on how to leverage some of the most technical aspects of today’s marketing strategies to work for you business.

Part 1: Learn to evaluate the Key Performance Indicators for your website through Web Analytics tools such as Google Analytics. Identify 'hot spots' on your site that can improve the website visitors' experience from your homepage to conversion pages (lead or purchase). Expose opportunities to grow your business.

Part II: We'll further explore this case study by reviewing keyword optimization that can drive better qualified visitors to your site and encourage visitors to explore your services and products IN-DEPTH. You will also get highlights of the newly released "State of Search Marketing Report 2011" compiled by SEMPO (Search Engine Marketing Professionals Organization) in conjunction with eConsultancy Ltd.

Part III: Accelerate your online marketing acumen with new insights into how Web Analytics, SEO (Search Engine Optimization) and Social Media are changing the game in online marketing. Whether you are a search engine marketing expert or a business owner eager to learn how your website can work harder for you 24/7/365 - Don't miss this event.

This event will be led by FairCo TEEM Members:

Gregory Cox, President, Think Around Corners
Greg Zola, President, CarbonFoot Interactive

And moderated by
Peter Propp, Principal, Shore Communications

P.S. -- We really want to see you in person. But if you can't be there live, please join the live class online:

Thanks to our friends at LiveMind for providing the online classroom platform.