FairCo TEEM Year 2/Event 1: Marketing in the Age of Lean -- Intro to I'MOK

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Dan Weingrod will lead our First Meetup of the season on Wednesday, September 21 at 7pm.

Agencies and Marketers now recognize technology as an an integral part of all marketing activities. With this realization comes the fact that traditional processes for creative, development and even branding may no longer apply. Lean and Agile are two related approaches that use startup mentality and an iterative approach to deliver results and new possibilities. We'll take an overview of Lean, its opportunities and pitfalls and some broad approaches to adopt Lean thinking for you and your organization.

Second Speaker: Matt Bromberg, Founder and CEO, I'MOK

I'mOK is a mobile application that crosses several categories -- Parenting, Social Networking and Game Mechanics. I'mOK is a mobile app that rewards your kids for taking responsibility for staying connected. By sharing their location, taking pictures, tagging friends, and telling you what's up, your kids earn points that can be exchanged for things you've agreed to, like spending money or special privileges. It's knowing...without the nagging.

Getting a text from your kids is fine. But wouldn't you like to know more about where your children are, who they're with, and what they're doing?

About Dan Weingrod:

Dan Weingrod is a digital strategist with over 15 years experience helpingbusinesses build successful Web presences, digital marketing capabilities, andsocial and emerging media strategies.

Dan has a wide range of experience with well known brands across multipleverticals including: Amica Mutual Auto Insurance, The Hartford, PrudentialSecurities, Mass Mutual, M&M Mars, Alouette Cheese, Twinings, Humana,United Health Care, Aetna, Pfizer, Benihana, Bertucci’s and Au Bon Pain.

Dan has established, led and grown digital departments in advertising and digitalagencies and has hands on expertise with SEO and PPC, Analytics, onlineMedia, Mobile, Social and Web development processes. Dan’s latest focus ison helping brands and businesses build participation and driving innovation andcreativity through the use of Agile and Lean methodologies.

About Matt Bromberg:

Prior to founding I'mOK, Matthew was president and CEO of Major League Gaming from[masked], where he helped create the world’s first digital sport, leading a start-up team that built the largest consumer video game events in North America; the largest web platform for competitive video gamers in the world; and live online broadcasts whose ratings in the young male demo exceeded those of major cable television. In the process, MLG raised $42.5 million dollars, acquired 5 companies, bested competitors including DirecTV and William Morris, forged major strategic partnerships with Electronic Arts, Sony, ESPN, and Blizzard, and attracted a stable of tier-1 sponsors such as Proctor and Gamble, Doritos, Dr. Pepper, and BIC.

Prior to MLG, Matthew was the CEO of Davidson Media Holdings, an investment and consulting partnership dedicated to online gaming, where he was an advisor to X-Fire (acquired by Viacom), Gametrust (acquired by Real Networks), and PixelPlay (acquired by Oberon). Matthew spent 5 years in a number of roles at AOL: SVP and GM of MovieFone, GM of Consumer Products, and GM of online gaming. Prior to AOL, he was at CMP Media as Publisher and General Manager of the TechWeb Network. During his tenure, CMP Media IPO’d and was subsequently sold for $920MM to United News and Media.

He began his career working for Steven Brill as head of sales and marketing for Lexis Counsel Connect, a pioneering online service launched in 1993, and he later became Deputy Publisher at Brill’s American Lawyer Media. Both entities were sold to Bruce Wasserstein. Matthew has a B.A. in English from Cornell University and a J.D. from Harvard Law School.