Bob Dorf spent two decades as founder and CEO of Dorf & Stanton Communications, a top communications and public relations firm which was the nation's 8th largest independent PR firm when Bob sold his interest in 1989. From 1993 to 2001 Dorf served as Founding CEO of Marketing 1to1/Peppers + Rogers Inc., the firm he helped found and build to a worldwide staff of nearly 300. He’s now an Adjunct Professor of Entrepreneurship at Columbia Business School and the co-author, with Steve Blank, of the Startup Owner’s Manual.
I met Bob Dorf at Startup Weekend Stamford a few months back. He gave a fantastic talk based on his experience and The Startup Owners Manual. The startup weekend attendees were taking copious notes as Bob shared his insights. Bob and Steve have broken down the startup process into core concepts that will help any entrepreneur make smarter decisions at every step of the process.
Bob gave a fantastic talk at Startup Weekend and I know you will all learn a great deal from the methodology and scientific approach that is covered in the Startup Owners Manual book. Here's a couple of thought starters for ya...
1) Startups are not smaller version of big companies – this sounds obvious but many people don't get this. Bob will explain why.
2) Embracing the Pivot – startups who Pivot are often viewed as close to failure – but Bob and Steven contend that a mature approach to startup development requires many pivots to discover a business model that can ultimately be successful.