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MARKETING LEADERSHIP SUMMIT: ON BRANDING, FROM THE FRONT LINES

Our region is rich with marketing talents and experiences. For our October FairCo TEEM meetup, we are going to focus on the art and science of branding. The truth is, the quality and depth of speakers we have on board make this much more than just a meetup. It is a branding summit that will feature top talent and give you much a lot to consider. The event will be at the Stamford Innovation Center on Tuesday, October 23.

ABSTRACT: ON BRANDING, FROM THE FRONT LINES

Unique perspectives on brands and how to make them distinct from people who work in the trenches. These are experts from diverse disciplines who actually roll up their sleeves and get branding done, albeit in very different ways. Four speakers will each cover a topic that has practical application to agencies and clients facing real-world brand challenges, then come together for a panel discussion based on pre-submitted and live questions from the audience.

SPEAKERS:

Camille Kubie Founder, Esturary Branding & Design 'Using imagination to put data to work' How companies like GE are using data to communicate in new and engaging ways
John Fatteross Owner, John Fatteross Communications 'The anatomy of a brand message' What constitutes this formative communication? (It's not what they teach you in B school)
Tim Mickelborough VP Global Brand Marketing, Thomson Reuters markets div. 'Guidelines only go so far' The case for brand innovation and flexibility
Peter Leeds Founder & Principal, Gabardine 'Undoings: How brands go from magnificent to 'meh'' 5 common pitfalls

DETAILED BIOGRAPHIES BELOW:

Camille Kubie

Camille Kubie founded Estuary, a brand and design consultancy, in July 2012. Before that, she led Branding and Design for GE, where she was responsible for driving awareness and understanding of the GE brand globally.

While at GE, Camille was responsible for the 2010 advertising launch of Healthymagination. She led the company’s Industrial Design efforts, including the development of the WattStation EV Charging Station, and pioneered the use of data visualization as a way to engage audiences around key issues. Camille’s work has been recognized by CES, the Red Dot design awards, the Metropolitan Museum of Art and the Smithsonian Cooper Hewitt’s National Design Awards.

Prior to joining GE in 2007, Camille was a brand strategy consultant at Landor, New York, where she led brand strategy and design projects for a wide range of brands and industries, including: The Cleveland Clinic, ITT and IBM. Camille started her career in advertising at Young & Rubicam, New York where she managed key agency accounts such as Andersen Consulting (now Accenture), Computer Associates and Colgate-Palmolive.

Camille has a BA from Duke University and an MBA from Harvard Business School.


John Fatteross

An accomplished marketing communications strategist and accomplished creative resource and senior freelance copywriter, John Fatteross has been creating results-producing corporate and marcom strategies and solutions for 25 years. He founded John Fatteross Communications, LLC in 1993.

John was formerly with Masius affiliate Clarion Marketing and Communications in Greenwich, Connecticut, where he produced creative and copywriting solutions in online, broadcast and print media, including brand and corporate communications, marketing collateral, advertising, direct mail, web content and other tactics.

Prior to joining Clarion, John was Creative Supervisor and copywriter on the $20-million IBM account at Lintas:MCM in New York City. John has earned numerous industry awards, including The Ad Club Gold Award, the American Marketing Association Gold Spire Award, CADC Excellence Award, the Andy, and the One Show.

Tim Mickelborough {Bio to come}

Tim has over 19 years of experience in the marketing communications industry. He's currently responsible for supporting Thomson Reuters' business units with their marketing communications programs, as well as being part of the central team driving the Thomson Reuters brand.

In 2007 Tim was picked to be part of a task force leading the creation of the new Thomson Reuters brand, produced from the merger of UK based Reuters and the Toronto based Thomson Corporation. In it's first year the new brand debuted at 44th in the Interbrand/Business Week survey of global brands. By 2009, it had moved up to 40th, with a brand valuation of $8.4 billion, and currently holds the 37th spot on the list, it’s highest ranking yet.

Prior to joining Thomson Reuters was part of the UBS Global Advertising team in London that launched the 'You & Us' campaign. He started his career in publishing and spent almost 3 years as a Regional Account Manager at CNBC Europe.

Tim moved to the US from his native London over seven years ago and settled in quickly to life in CT. He lives in Wilton, with his wife and three little kids who are just starting to notice that Daddy talks funny.


Peter Leeds

Peter helps create Continuous Threads and weave them across clients’ marketing communications to help strengthen, enhance and expand the fabric of their brands.

He was Global Head of Creative Development for Reuters (and, subsequently, Thomson Reuters), where he led a team responsible for consistency, impact and inspiration across all businesses and branded elements, including print, interactive, broadcast, display and events.

Prior to joining Reuters, Peter was Vice-President, Creative Director with Modem Media, a pioneering interactive marketing agency, leading creative strategy and implementation for IBM Global Services, Delta Air Lines and other world-class brands.

He's held creative management positions in traditional agencies, including divisions of the InterPublic Group, Grey Advertising and Bates Worldwide, developing advertising, direct response and promotional marketing pieces for both business and consumer audiences.

Peter holds a Bachelor of Arts from the University of Chicago, lives in Stamford, Connecticut, with his wife and three children, and tries daily to keep his penchant for mid-century modern furnishings at bay.



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