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what is design night? Westport VFW, 7pm This Weds, 4/25

From: Peter P.
Sent on: Monday, April 23, 2012 9:35 AM

I've been asked this question a few more times than I would have expected.  I try to be a good communicator, but I'm happy to go into more detail about my vision for design night. Sign up here.


I'm a word person.  But I get involved in design projects all the time.  I get asked my opinion about websites and mobile apps.  I get excited by art, by web design, by mobile (sometimes).  But the truth is, I am highly untrained at understanding why designers do what they do.  I do know good design when I see it, but I can't really tell you what makes it work -- only that it fulfills the objective I put on any functional design -- that it delivers information and drives the user to click somewhere that the business intended.


So that's why we do design night -- we want to give the people who think about images, colors, textures an opportunity to state their own case for what makes design good, what inspires them, and what non-design people can do to work better with the people in control of the screen.  Please join us on Weds at 7 to learn more.  Sign up here.


Last year's Design Night was one of our best attended events and we've lined up some great hands on designers to share their insights for this year's Design event which will be held Weds, April 25 at 7PM a the Westport VFW. Sign up here.

Topics we will cover at this event:
What are the current trends in design? What cliches or worst practices should web businesses try to avoid?
What inspires designers and creative directors?
What is the most effective way to create requirements that allow designers to do the best possible work?
What special considerations are there for mobile apps and mobile web pages?


Our Speakers include two design leaders, and an experienced marketing leader/consultant:

Keith Hensel -- Principal, Executive Creative Director, Gabardine

Keith helps create Continuous Threads and weave them across clients’ marketing communications to help strengthen, enhance and expand the fabric of their brands. Check out to see Keith’s work with brands like Stanley, Porsche, General Electric and Cognizant.

Before joining Gabardine, Keith founded and ran Designhensels, an agency that specialized in print and interactive design. There he provided graphic firepower as well as creative strategy, photography and production expertise to brands like Reuters, CNN, Maidenform and Cingular.

Prior to that, Keith worked at Modem Media, one of the world’s largest preeminent interactive agencies. Over the course of more than six years he worked with some the best designers and copywriters in the industry, creating sites and online media campaigns for top brands like General Motors, IBM, M&M Mars, Delta, Song Airways, Solomon Smith Barney and Wyeth.

Cindy Wieting, Wieting Design
Building on 20 years of experience in graphic design, Cindy Wieting has developed a process to quickly take web projects from concept to completion. Wieting Design, specializes in custom website design, graphic design, online marketing and search engine optimization. Their focus is to ensure that each project is developed in the most efficient and cost effective way.

David Furth, Founder, Leap The Pond
David Furth is an experienced software and services industry executive and the founder of Leap the Pond. During the past ten years, he has served on the management team of a number of successful software companies. As result, he understands firsthand both the challenge and thrill associated with market entry and market growth.

Since starting Leap the Pond, David has consulted to companies ranging from early stage, angel funded start-ups to established market leaders. He has provided strategic guidance to founders and CEO’s, created go-to-market strategies and company messaging, developed demand generation and brand awareness programs, performed market research, and established alliance development programs.


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