Farner Lab is happy to welcome Alex Frolov - CEO HypeAuditor.
It's not enough to only verify the number of followers and the engagement rate on Instagram. Over 30% of followers of Switzerland influencers are not real and 2 of 5 likes are non-authentic.
In this talk, Alex Frolov - CEO HypeAuditor will have a close look on Instagram-Fraud in Switzerland.
Influencer fraud on Instagram is the rising problem in the industry. This is a problem that plagues companies across the market and German brands are also at risk. According to our internal research, more than 60% of influencers from Germany use artificial methods to increase their follower count or engagement.
Metrics that most marketers use at the moment don't work anymore. They could be easily inflated by influencers.
Fortunately, with the technology available, we are able to use such things as AI and machine learning to analyze Big Data and identify the quality of influencers in an easy and transparent way. We will show you how easy it is to check a Instagram-Profile.
About Alex Frolov:
Alex Frolov is CEO of HypeAuditor and one of the Top 50 Influential Industry Players in 2018 according to Talking Influence.
Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent and effective.
HypeAuditor is an AI-powered Instagram analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.