Past Meetup

Building Online Cred

This Meetup is past

64 people went

Location image of event venue


Poornima’s coming back to the Bay Area after teaching on the East Coast at Duke University for the past 4 months to host the final Femgineer Forum for 2013 sponsored by @WalmartLabs!

Poornima will be continuing on the theme of building your “street cred” that Karen Catlin talked about in October’s forum. This time she’ll focus on building your cred online!

As technical women we spend much of our days building products, but don’t always take the time to talk about what we’ve built or showcase our accomplishments online or in social channels. Part of the reason is we’re a little bit shy and humble, but the other part is that we just don’t have the time! Ultimately, we have to strike a balance between being heads down, and coming up for air give ourselves a much needed pat on-the-back and showing the engineering community our work.

In this Femgineer Forum Poornima will talk about the importance of branding yourself: online and in professional settings where a woman’s POV is not always dominant. She will also walk you through some simple strategies you can use to make a mark on LinkedIn, Github, and other social sites where engineers often have visible profiles and women may not know or feel comfortable about showcasing their talents and accomplishments.

Poornima will share her story of how she found her voice and established her brand through her roles as the founding engineer at, being a CEO of a startup, and into her current roles as an Adjunct Professor at Duke in the Pratt School of Engineering and Founder of Femgineer.

Out of respect to our sponsors, we ask that recruiter please not attend.

Getting to Walmart Labs:
BART or CALTrain shuttle access from 5pm to 8:45pm to the local station.

50-60 parking spots in the visitor area and unlimited parking in the garage below 850 Cherry. Elevator access to the 1st floor.

There are no special codes to get in, just bring ID to validate registration and be prepared to sign a standard guest NDA upon entry.

For security reasons Walmart Labs request that attendees also RSVP on their Eventbrite page (


5:30 pm - Networking

6:00 - 7:30pm - Workshop, led by Poornima Vijayashanker (

10 min Flash welcome: Directors of Engineering @WalmartLabs (

Presentation & Break-out Sessions: Poornima Vijayashanker

7:30 - 8:30pm - Networking