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It's so easy to go into the tools and make an ad on Facebook. Anyone can do it! But as so many brands still get it wrong, here we will chat about the key things you need to know to get it right.
What are the most important aspects of getting Paid Social right?
Do you even need to put money behind your content?
About the Speaker
Ian Laurie ran the first ads on Facebook back in London over 10 years ago and has since helped agencies and brands build their paid capability across brand and performance, within FS, Retail, Telco, Travel, FMCG etc. He has worked with the biggest global brands and start-ups and is now going solo with his own company iD Social to bring that expertise in-house to brands.