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UX Design & Branding for Food Startups


Space is limited, tickets available here:[masked]

*Note: you MUST purchase tickets to attend this event.

Event Update: Please arrive 6:45PM if you plan to showcase your food product (e.g. artisan food, CPG, software or hardware focused food products). 

Event Summary: 

Join us for an evening focused on UX design, branding and packaging for food startups. Our panel will feature design and branding thought leaders with expertise advising food and beverage entrepreneurs and companies.

Event Details:

One of the biggest challenges that food entrepreneurs face is dealing with UX design, branding, and packaging of products in the food space. It's not just enough to have a great food product. Customers want compelling product experiences that culminate from an end-to-end focus on crafting a great product and ensuring that you've designed, branded, and packaged it so that it not only serves your intended market, but also gives your customers delight.

This event will feature UX design and branding thought leaders with expertise helping entrepreneurs in the food and beverage space. Our panelists will share their insights on the most common issues entrepreneurs face, as well as provide a glimpse of trends and developments in design and branding of food products and companies.

This is a wonderful opportunity for food startup entrepreneurs to showcase their products, provide tastings to a room full of passionate food lovers, entrepreneurs, investors, and design thought leaders. Besides getting meaningful feedback on your product, you'll also have a chance to network and build meaningful connections with fellow food entrepreneurs.

Date: May 29th / 7:00PM - 9:00PM / Thursday 

Location: WeWork Labs, 156 2nd Street 

Theme: "UX Design, Branding and Packaging for Food Startups" 

Event Format: 

A moderated panel of UX design and branding thought leaders with expertise in the food and beverage space will share best practices and trends for food startups. 


- 7:00PM / Attendees arrive

- 7:00PM - 7:30PM / Networking and tasting of artisan food and beverages

- 7:30PM - 8:00PM / Moderated Q&A panel discussion with UX design and branding experts

- 8:00PM - 8:30PM / Audience Q&A panel discussion

- 8:30PM - 9:00PM / More networking and tasting of artisan food and beverages 

The audience will comprise food lovers, food entrepreneurs, artisan food producers, and investors who want to network and connect with the food community. The conversation will focus on the best practices and latest trends and developments in UX design, branding and packaging of food products.

Our Panel of UX Design & Branding Thought Leaders: 

Dava Gunthmiller, Creative Director & Founder Noise 13 / President, Slow Food San Francisco

Lauren Shimek, Food Innovator at IDEO / Co-lead of IDEO Food Studio

- Philippe Becker, Creative Director & Founder / Sterling Becker / Sterling Brands

- Marco Contreras, Creative Director & Founder / Meadow

Artisan producers will arrive 6:45PM and get setup at tables to showcase their products and provide tastings to attendees. They will have an opportunity to get feedback from the community and the panelists. The panelists will also judge the packaging and branding of participants and select the top three winners of the event.

Thanks to our generous sponsor = WeWork Labs

WeWork Labs is a leading community and coworking center in the heart of SoMa. The community members at WeWork Labs run the gamut - startups, entrepreneurs, designers, developers, small businesses, freelancers, writers, independent film makers, you name it. One thing they all share is an entrepreneurial spirit. Being a part of this powerful community helps them achieve much more together than they could individually.

WeWork Labs is on mission to build a community that empowers people everywhere to do what they love. From the architecture, construction, and interior design of its beautiful workspaces, developing transformative technology, to providing outstanding support and customer service to its members through community management, WeWork Labs take pride in everything that we do.

Visit WeWork Labs and learn more. 

You can follow them on Twitter @WeWorkSanFran

Join or login to comment.

  • todd e.

    Great event--terrific panel, moderator and sampling companies. Well done Matt!

    1 · May 30, 2014

  • Moumita S.

    The panel discussion was awesome...great panelists, great insights! Thanks Matt for putting together yet another successful event.

    1 · May 29, 2014

  • perry h.

    Great panel & discussion.

    1 · May 29, 2014

  • Chandler h.

    great topics, questions, and panelists

    1 · May 29, 2014

  • Matthew W.

    If you are planning to showcase your product (artisan food, CPG, software, or hardware products), please arrive 6:45PM to get set up. We'll have tables that startups can share to showcase their products, provide tastings, and get feedback from the community.

    May 28, 2014

  • Matthew W.

    Good news: Lauren Shimek, Co-lead of IDEO's Food & Beverage Studio will be joining our panel.

    2 · May 19, 2014

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