The vast majority of Israeli start-ups are generally in fields where the primary focus of the product or service is aimed at businesses (B2B). Many startups across the industries like cyber, medical, & software, etc. have been sold for millions, if not billions of dollars to larger corporations. However, companies with consumer-facing products are quite far from achieving similar success in both volume and scope, with the exception of individual cases such as WAZE and Fiverr.
Israeli developers who create a product, whether it is a mobile application, software or physical product, that appeals to private consumers; find it difficult to reach the success of their B2B entrepreneurial counterparts. One reason for this is that business consumers are more willing to pay larger sums for solutions that enable them to improve the profit line (whether through cost-saving measures, more efficient marketing, or operational optimization). Therefore, if your product provides this value, many potential investors are likely to be interested in you.
Why then, do Israeli start-ups developing B2C products find it difficult to succeed like their fellow entrepreneurs who approach the B2B market? There are thousands of successful B2C companies such as Facebook, Tinder, UBER & AirBNB; and while it is true that the US the market is bigger and statisticians have a larger sample size of entrepreneurs & opportunities to measure there, it does not detract from the series of mistakes Israeli entrepreneurs may be making along the way to crack the B2C market.
18:30 - 18:40 Mingling
18:40 - 20:00 The Real Thing
The event will be held in English
