This is an "Extended" event. A group experience of watching the live streaming of Keynotes at GCPNext16, the Google Cloud Platform Global User Conference, plus an after the keynote meeting of people who are working with Google Cloud, interested in doing so or just keeping up to date with the options available.
This is the event where Google Cloud announcements are likely to be made.
Perhaps your company is considering a move like Spotify? http://www.businesscloudnews.com/2016/02/24/spotify-shifts-all-music-from-data-centres-to-google-cloud/
Many Thanks to University of Leicester for Hosting this event.