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Tracking All the Things
For the last two years, Chris Powers (https://twitter.com/chrisjpowers) has led the development of Groupon's "Bloodhound" tracking system which collects and records user behavior metrics across the globe.
Throughout this process, nearly as many things went wrong as went right. Lessons were learned along this path towards "tracking all the things", and Chris will be pointing out both the pitfalls and the big wins to look for while building out a behavior tracking infrastructure.