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Email Marketing Essentials

  • to
  • General Assembly @ WeWork

    600 Congress Ave, 14th floor, Austin, TX (map)

    30.268467 -97.743126

  • Please note this is a paid event. Follow the link to reserve your spot: https://generalassemb.ly/education/email-marketing-essentials/austin/30804


    About This Workshop

    Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.


    Takeaways

    Best practices for email marketing and how using performance-driven email design can deliver results
    Best practices and principles for mobile email optimization
    Improve the open rate and click through rates of emails
    How to write subject lines that will solicit higher number of opens
    Understand how to use data analysis to optimize email performance
    Learn how to track campaigns and conversions and how to report these numbers
    How and what to A/B test


    Prereqs & Preparation

    Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!

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