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How to Build an App Using a Minimum Viable Product (MVP) Approach

What You Will Learn:

So you think you got a “Game-Changer”, a One-of-a-kind Idea - and yes all your friends say “That’s a great idea!” During our session we will learn how to take that idea from bar napkin to something tangible that evolves over time. In addition, we will learn how aligning the entrepreneur’s vision with the end user’s expectations leads to value and revenue.

Agenda:

What does MVP mean?
Why should I care?
Whose “Pat?"
FREE Tools!
Example MVP’s


About Anthone Campbell:

As a recognized leader in the mobile application space, Anthone Campbell is known for his creativity, unique blend of business acumen, sales leadership, and technical skill set as well as strategic vision to achieve business goals.

Anthone spent 6 years at AT&T as part of the Executive Leadership team that launched one of the most successful products in the companies entire history. He spent a majority of his time consulting with brands such as Marriott, Southwest Airlines, Ford and many others. After leaving AT&T, Anthone was President & CMO of a Dallas based Mobile Application Development Company. While at there, he built the business from $388k in annual revenue to $3.2million in less than 12 months. This success was largely impart to partnering with accounts like the US Army, Visa, Cisco, Verizon, Ciena, Dave & Busters, Taco Beuno, TiGi Salons and many others on designing & developing their mobile applications to drive productivity, brand awareness and customer loyalty.

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