Social Media Workshop
- Kat Loughrey (Corporate)
- Tamsien West (Grassroots)
- Jess Genevieve Brown (Personal)
With diverse backgrounds and many years of social media experience between them our 4 hosts will each share a case-study on a different element of social media. There will be plenty of time to ask questions about each case-study, and the evening has been designed to give you an insight into the similarities and differences in using social media across different personal and professional spheres.
Below you can find a summary of the topics to be covered and short bios for the presenters:
Corporate Social Media: 'Smashing Social Media'
Big brands, big budgets, big success … but also big fears. How can a corporate embrace social media while maintaining its brand and reputation? Our first speaker Kat Loughrey will explore how some big brands have been successfully utilising social media as a tool to develop authentic communities, both online and off, with their fans and customers – and increasing their reputation positively in the process. Learn why the 2013 Australian Open has been labeled as “the most digitally connected major sporting event of all time” and how their approach can be adapted to achieve an “outstanding digital presence” for your company.
Grassroots Social Media: ‘Social Media Marketing: Without a budget but with integrity’
Intro: In 2012, Tamsien West organised a successful 3 day conference attended by 120 university students for around Australia and New Zealand. With a marketing budget of exactly zero she used social media to bring together a community of advocates who not only promoted the event but built a lasting network from which to leverage future campaigns and events. Learn how Tamsien achieved this through strategy, monitoring, execution and, most of all, integrity.
Personal Social Media: 'How To Make Yourself'
Intro: Jess Genevieve Brown (JGB) believes the internet is a viable tool for making a living out of one's passions. By leveraging your personal brand through online channels, you have the ability to share not only your individuality and personal skills but also your hard work, your drive and your desire to succeed. In this talk, JGB will not only introduce ways to market yourself through social media but also how to set challenges online in order to showcase what you're working towards becoming.
Kat Loughrey (@KatLoughrey) is an energetic online communications professional with a love for all things digital. Passionate about the three C’s - communication, community and collaboration – she currently works in a digital team in the sporting industry by day and is the curator for The Fetch Melbourne (@thefetchMELB) by night. You can find her most nights at various digital/tech meetups and workshops, and most weekends out and about across this fabulous city enjoying the great music and arts on offer.
Tamsien West: Spent her university years at RMIT advocating for social justice, campaigning about Fair Trade, organising events (including the 2012 Fairly Educated Conference), and brushing up on her social media skills. She now works as a Chaos Controller for RedBusiness at Hub Melbourne, organising events, developing marketing strategies for clients, and managing the logistics for all things big and small. You can find her on twitter @TamsienWest talking about social media, social enterprise, conscious capitalism and cats.
Jess Genevieve Brown: Jess, known to the web as JGB, is a community manager, a web enthusiast, a vlogger and a challenge junkie. Through her side project, MakingJGB, she uses social media tools (Youtube, Facebook, Twitter, Wordpress) to set goals and track productive processes. Through MakingJGB she aims to document the trials and tribulations of making a living out of her passions all while showcasing her dedication to personal and professional growth.