Past Meetup

Build, Analyze & Optimize with Google

This Meetup is past

100 people went

Price: CA$10.00 /per person
Location image of event venue


Whether you’re looking for the best pizza place nearby, to optimize your web development workflow or to gain insights on how visitors are interacting with your site, Google has got you covered.

Join other girl geeks (and boys!) at Google Toronto to gain insights on how to leverage Chrome Developer Tools and Google Analytics to make the most out of your next web-based project.

Hanoi Morillo from Google Toronto will be speaking about how Google Analytics can be used to measure sales and conversions on your site or application. She will also discuss how you can use Analytics to find out how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Ali Honarvar will be providing insights on how Chrome’s Developer Tools allow you to easily and efficiently test and debug code to make your workflow that much smoother. You’ll also learn how to gain deep access into the internals of Chrome and your web application.

By the end of the night, you’ll be equipped with the knowledge to build, analyze and optimize your new site or application with Google tools. You’ll also be able to tell your friends and family you had the chance to check out Google’s office – exciting, right?

May we formally introduce our esteemed speakers:

Hanoi Morillo

Hanoi Morillo, Account Executive at Google, helps Canada’s top Financial Services companies to achieve Digital Marketing excellence. Her expertise in all things digital (from Web Analytics to video advertising) has allowed her to work with the largest companies in Canada, the US, Spain, UK and Ireland, during her 6 years career at Google.

Prior to Google, Hanoi moved from the newspaper industry to Senior Manager at KPMG Audit in Spain.

Follow Hanoi on Twitter @HanoiMorillo (

Ali Honarvar

Ali is an engineer on the Google Ad Exchange team working mostly on the back-end as well as some internal front-ends. He is also a near-graduation PhD candidate focused on communication networks at University of Toronto, while his background is mostly in signal processing.

Special thanks to our partners who help make the evening great:

Our partner

Digiflare is a digital agency at the forefront of creating engaging connected user experiences. We harness the potential of Web, Mobile, Tablet, Connected TV, Game Consoles, and emerging devices to deliver cutting-edge solutions to our clients. Working with top tier Media and Entertainment brands, we provide strategy, design, development, and systems integration, helping them achieve their vision and extend their reach to their customers. Follow them on Twitter @Digiflare ( and visit (

Our contributors

FITC produces design and technology focused conferences and seminars worldwide which inspire, educate and challenge attendees. Staying fresh by covering relevant topics including interactive design and business, HTML5, responsive design, UX, mobile and more, FITC provides the professional development and networking opportunities needed to keep attendees up to date on the rapidly changing industry they work in.

FITC is giving away 50 FREE tickets to their flagship conference in April to women who are willing to get creative! Read all the details ( Make a video, develop an app, write a blog post, and tell them why you deserve to go to FITC! The deadline is March 31, 2013 so get your submissions in! Visit ( or connect on Twitter @FITC (

Chow Productions is a Toronto based company run by Adam Chow and Jeremy Gabriel specializing in photography and videography for events, engagements, weddings, photo shoots, portraits and more. Connect with them on Twitter @chowproductions ( and see their latest photos on Flickr (

SYPA (Stuff You'll Probably Ask)

You: What time do the presentations start?

Us: Doors open at 6:30pm and we aim to begin the discussion at 7:00pm. Before and after the talks, there are opportunities for conversation, and the enjoyment of drinks and hors d'oeuvres.

You: Why is there a $10 charge?

Us: Some months we get help (sponsorship) with food and drink and some months we organize this ourselves. We usually make a small loss, but don't mind, because we're really passionate about the meetup and network.