Past Meetup

Designing Success: Guiding Your Client Through a Digital Project

This Meetup is past

100 people went

Price: CA$10.00 /per person
Location image of event venue


*Please enter Bensimon Byrne through the side entrance on the lane way. Note this venue is accessible. Doors open at 6:30pm, opening remarks and presentation begin at 7:00pm.*

Successful digital products and experiences start with a solid understanding of your users. UX Designers do more than make things look beautiful - they're the key storytellers on a product team, which can create more loyal, productive and satisfied users for their client's product.

If you're a UX Designer, Project or Product Manager, how do you work with a client's UX feature list to ensure they're building what they really need? What if they might actually need something different than what they asked for? How do you build successful relationships with your clients while negotiating a common understanding of what a great user experience looks like for their product? How do you plan and execute the project to achieve a highly satisfying result for your client?

This month's user-friendly Girl Geeks is all about delivering the right user experience for a product – and all the bumps along the way – coming from a woman who has risen through the ranks and seen it all.

Introducing our esteemed speaker:

Morag Johnston
Twitter @MoragJ (
Linkedin (

Morag's 19-year UX career has included stints as an independent contractor and as a five-years plus dedicated employee at both small and large organizations, both client side and agency side. Most recently, Morag was the Director of User Experience Design for New Product Development at Rogers Communications.

She has delivered both award winning and run-of-the-mill user experiences across the financial, retail, online training, travel, publishing, broadcast, and telecom industries.
In every organization she has joined, she has created the central User Experience team. She lives to bring together diverse individuals to create outstanding results.

Understanding Client Dynamics
The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work.

There are a couple of big gaps present in that approach. First, overtly developing a common understanding of what is meant by "outstanding digital experience" can lead you to a good or even great outcome.

Secondly and more fundamentally, understanding the client's state of mind going into the project can get you to an even better outcome and a higher likelihood of repeat business; namely, what's really their objective beyond the one that's been shared with you? Who's been assigned to this project?

Morag will share some client insights and management techniques that she wishes she'd known when she started out.

Special thanks to this month's venue sponsor:

Bensimon Byrne is 20 years young and Canada’s largest truly independent agency. Thought leadership is at the heart of everything that we do at our 3 divisions, Bensimon Byrne, Narrative PR, and OneMethod. And that’s why we are the only agency in Canada fielding it’s own research on macro trends called The Consumerology Report. Visit us at ( and @BensimonByrne (

SYPA (Stuff You'll Probably Ask):

You: What time do the presentations start?

Us: Doors open at 6:30pm and we begin the talks at 7:00pm.

Before and after the talks, there are opportunities for conversations, and the enjoyment of refreshments and hors d'oeuvres.

You: Hors d'oeuvres, you say? Is there dinner?

Us: We always organize food and beverages for everyone, be it sandwiches or hot appetizers. Come hungry.

You: Why the $10 fee?

Us: All monies collected go directly to bringing you a top tier experience with notable speakers each month. Some months we get help with sponsorship and others months we do not, so the small fee balances out over the year and ensures that the events can continue to grow. Food and refreshments are provided each month and vary based on the venue. Your $10 directly goes towards covering the costs of food, drinks, thank you gifts for our speakers, hosting of our web spaces and other costs incurred to run events. We are a non-profit group run by volunteer organizers and we do not make money through this group.