If you own a business, or help others market and brand their businesses, how much do you REALLY know about your brand? Is it protected? Do you "own" your trademark?
You've spent so much time and money getting your business up and running. From business plans, to securing funding and creating the perfect name for your business and product. Chances are that at some point you've enlisted the help of experts along the way:
Hire a graphic artist to design logo? Check! Work with a marketing company to craft brand identity? Check! Ensure your brand, name, slogan and logo are legally protected against unfair competition? That you won't be infringing on someone else's trademarks? Or that your brand identity is strong enough to eliminate customer confusion with your competitors?
Most marketing or graphics professionals do not possess the legal knowledge to provide answers to these questions. If you have already created your brand identity, wouldn't you want to make sure your investment is protected and robust enough to work for you to its fullest?
We're excited to have Catherine Cavella, Esq., from IP Works, PLLC (http://ipworkslaw.com/) in Doylestown as a special guest speaker to share the ins, outs and benefits of trademark protection, and how using a strong mark can bring value to your business. Join us for pizza, sodas, networking and knowledge as Catherine shares valuable insight.
Catherine Cavella, Esq., is the Owner/Managing Partner of IP Works, PLLC (http://ipworkslaw.com/). 20 years of practicing trademark law has brought Ms. Cavella a wealth of experience to help businesses make more money. As a patent advisor, she works with clients to develop custom patent strategies, advising along each step of the process. Ms. Cavella also advises clients with copyright, trade secret and enforcement issues.