We all know that social media has changed how businesses communicate with current and potential customers, as well as each other, but occasionally lost in all of the buzzwords is the basic premise that all good communication is based in storytelling.
From the drawings on cave walls to the six-second Vine video, the most memorable communication tells a story of some sort. Effective storytelling takes into account the tenants of good writing, but also the somewhat predictable behaviors of the reader.
Whether our "story" is intended to inform, educate or entertain, some basic elements of storytelling can assist with developing content that prompts the connection towards the desired results.
Join Us on August 21
We're excited to bring in local marketing and technology expert Gloria Bell for advice on using storytelling to grow your business. Join us for pizza, sodas, networking and knowledge as Gloria provides insight (and maybe shares a few stories as well!)
With over 25 years of successful business operations, communications and entrepreneurial experience, Gloria Bell specializes in helping companies evaluate and maximize their digital footprint, develop their digital strategy and cultivate an effective social media presence. In addition to consulting with businesses, she is an Adjunct Professor of Social Media Strategy at Drexel University. Previously she was employed as the Operations Manager for O3 World, LLC. Between her corporate career and joining O3 World, Gloria founded Red Stapler Consulting where she worked with businesses and technology startups providing them with business process and operations consulting and social media strategy and implementation. Gloria is known as a passionate social media practitioner, entrepreneur and volunteer in the Philadelphia region. She is on the Chapter Board of Social Media Club Philadelphia, co-organizer of PodCamp Philly, PodCamp East, Twestival Philadelphia, MarketingCamp Philly, the Philadelphia Women In Tech Summit and co-Founder of Philly Founded. Demonstrating her commitment to the Philadelphia entrepreneurial community, Gloria serves on the Philly StartUp Leaders Leadership Team as the Events Director. She also serves on the board of Seed Philly, a local tech incubator, as an advisor to TechGirlz, as an instructor and advisor for GirlDevelopIt Philly and as a mentor for Lean Startup Machine Philly and Startup Weekend Philly. Truly believing in the business benefits of both on and off line communities, Gloria regularly speaks on networking and the use of social media in business.