Most marketers think targeting demographics, geographies, and certain keywords is good enough.
Some marketers go further, and establish profiles of purchasers.
Few, smart, successful, marketers establish & update personas.
This jam-packed meetup will be focused on two things to help your/your clients businesses…
1) The value of establishing a persona, and the right kind of persona.
2) How you can be leveraging paid, owned, earned media to successful target/convert that persona.
We will be establishing three breakout roundtable sessions so you can get more detailed answers for your business. Industry experts will be moderating each of these sessions; answering your questions, providing tools and practical, tactical tips around their specific topic.
This meetup is FREE to attend. Food and drink to be provided.
Grace Stoeckle - User Experience Designer @AWeber : @GraceStoeckle (https://medium.com/@GraceStoeckle/latest)
An experienced user experience designer, product designer, researcher, and content strategist. Her research projects have resulted in digital products, marketing strategies and personas for many organizations, including the NCAA, ExactTarget, Lincoln Financial, Indiana State Museum, The Children’s Museum of Indianapolis, and of course, AWeber.
Bechara Jaoudeh - Co-Founder @ Philly Marketing Labs : @PhillyMktgLabs (https://twitter.com/PhillyMktgLabs)
A passionate entrepreneur with a strong business management and sales background. As a co-founder of Philly Marketing Labs, Bechara focuses on creating closed loop marketing campaigns, deployment of leading edge marketing platforms and creating results-oriented paid search campaigns for PML clients. His specialties include eCommerce deployment and optimization (especially Magento), Web site deployment using Content Management Systems (WordPress), email marketing platforms and PPC.
Marty McDonald - Co-Founder/CEO @ BadRhino Inc. : @martymjm (https://twitter.com/martymjm)
The Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Marty used social media strategies and internet marketing strategies to actively build online marketing businesses for 14 years. He quickly realized the power of social media in recruitment marketing and small business. Since 2003, Marty has consulted with small businesses and startups to help them succeed online.
Liz Willits - Content Marketing Specialist @AWeber : @lizwillits (https://twitter.com/lizwillits)
A passionate, full stack content marketer focused on developing target content for business owners, entrepreneurs and bloggers. Liz successfully planned and launched one of the most successful lead generation course programs at AWeber that equated to a 192% year over year increase in acquired, targeted leads.
530p-6p: Networking / Intros
6p-645p: Presentation to establish Context for the evening
Grace to frame up value of personas and establish a sample persona for the evening. Your moderators will quickly summarize how paid, owned and earned can be effectively utilized in targeting a persona.
We will have 3 separate sections set up in our cafeteria. One for each topic; Paid, Owned, Earned. Every ~10 minutes, attendees will rotate to another roundtable. This will provide attendees a chance to get ideas and tactics on how to use each marketing type for their business challenge.
745p-8p: NetworkingCarry-over conversations, biz card exchange, etc.
We will be providing attendees with a link to a persona development template.
SEE YOU THERE!