• Webinar: What Is Intent Marketing And Why Does It Matter?

    Keen to enrich your marketing with intent data? Want to find out which companies in the market are looking for what you offer? You’ve heard of intent marketing, but not sure what it is? You can’t miss our upcoming webinar. 👉 CLICK HERE TO REGISTER: http://bit.ly/2RRVRP8 👈 Greg Anderson, VP of Sales at TechTarget, and Shahin Hoda, Head of Growth at xGrowth, are going to sit down and talk about what is intent marketing and how you can implement it in your marketing strategy. 👉🏾 Here’s what you’ll learn 👈🏼 🔴 What is “intent data” 🔴 What are the different kinds of intent data 🔴 Why all intent data is not created equal 🔴 How can intent data be used to enhance marketing and sales strategies? 👉🏾 Who should attend 👈🏼 🔴 Marketing and Sales leaders interested in data-driven transformation 🔴 CEOs, CMOs, or Heads of Sales & Marketing 🔴 Growth Marketers 🔴 Business owners, founders and entrepreneurs 🔴 Marketing students wanting to learn about fundamentals 👉 CLICK HERE TO REGISTER: http://bit.ly/2RRVRP8 👈 🎙Who are the speakers: Greg Anderson & Shahin Hoda Greg leads TechTarget’s sales team across APAC. In his 12 years in tech marketing sales he’s worked in Boston, San Francisco, Singapore, and Australia delivering complex marketing & SaaS solutions and strategies to global tech leaders such as Cisco, Microsoft, Intel, HPE, Oracle, Amazon, Salesforce and many more. He is passionate about digital marketing, sales, and overall personal and professional growth through continuous education and dialogue with others interested in the same pursuit. Shahin is the Founder of xGrowth, an agency helping B2B technology firms build and maintain predictable, revenue-focused growth engines. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results. 👉 CLICK HERE TO REGISTER: http://bit.ly/2RRVRP8 👈 When: Thursday August 8, 8:00 am AEST (Brekkie Webinar) Agenda: 7:45am - Login 8:00am - 8:45am: Presentation 8:45am - 9:00am: Q&A

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  • Panel Discussion: Mistakes I’ve Made Growing My Business

    Academy Xi Melbourne

    Are you trying to systematically grow your business or startup? Overwhelmed with all the potential options and having a hard time differentiating between hype and solid growth strategies? Should you do SEO? Facebook ads? What about social media and social selling? Should you just forget about all this digital stuff and get a TV ad? It’s overwhelming, we know. That’s why we have a panel of founders who’ve already braved the journey and made multiple mistakes while establishing successful international franchisees, raising millions of dollars and creating multiple successful startups. And they’re going to share all that learning at our next event. Don’t try to reinvent the wheel and as a result, make the same mistakes. Please RSVP here to confirm your spot 👉 http://bit.ly/2RUKyWk Here’s why this will be one of the most profitable evenings of your year: 🎓 Here’s what You’ll Learn - Mistakes to avoid when growing your business - Who should be your first two hires for systematic growth - Identify what should be the new areas of marketing you should focus on in your business today 👤 Who should attend - Directors and CEOs uncertain of which step to take next to grow their business - Marketers looking for ways to hack growth - Business owners and entrepreneurs - Founders looking to launch their business We guarantee it’s going to be time well spent. Register here to save your seat 👉 http://bit.ly/2RUKyWk 🎙Who are the speakers: 👉Aaron Smith Founder of KX Pilates, Aaron Smith, is an award-winning fitness innovator and entrepreneur. Based on the Japanese concept of kaizen (continuous improvement), KX Pilates is a dynamic workout that has transformed both fitness participants and the business at large, which in less than a decade took Smith from $20K in the red to a 55-studio international franchise turning over $20 million per annum. As the founder of KX Pilates , Aaron has earnt multiple awards including, Service Business of the Year at the 2014 Australian Startup Awards, multiple SmartCompany Smart50 recognitions and finalist for Best Small Business of the Year at the My Business Awards. 👉 Fiona Boyd Fiona is passionate about using technology to empower relationships and the greater good. She began her career as a broadcaster with ABC Radio and finds human beings and the human story infinitely interesting. For the last decade she’s specialised in creating and leading successful businesses online that serve communities by solving big problems. As founder and CEO of EdSmart Fiona is dedicated to helping educators, parents and students worldwide by reducing costs, risk and getting paperwork out of the way to save huge amounts of time that can be reinvested back into human connections. Fiona’s previous successful online businesses include Arts Hub, Screen Hub and REmessenger. 👉 Omer Molad Omer is the co-founder and CEO of Vervoe, an AI-powered skill testing platform that helps companies hire the very best by focusing on who can do the job, not who looks good on paper. Vervoe uses machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their responses at any scale. 👉 Shahin Hoda Shahin is the Founder of xGrowth, an agency helping B2B technology firms build and maintain predictable, revenue-focused growth engines. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results Don't forget to register 👉 http://bit.ly/2RUKyWk When: Thursday 25 July Where: Academy Xi Agenda: 6:00pm - 6:30pm: Arrival and Networking 6:30pm - 7:30pm: Panel Discussion 7:30pm - 7:45pm: Q&A 7:45pm onwards: Networking Location: Academy Xi Melbourne - Level 3, 45 Exhibition St, Melbourne VIC 3000 Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • How iflix Built a Growth Team & is 10x-ing Their User Base

    Academy Xi Melbourne

    Is experimentation part of your growth engine? Matthew J Barnes, Engineering Lead and Growth Hacker at iflix believes it has to be. Matt was part of building a culture of experimentation at iflix that lead to 3x growth of their user base spanning across South East Asia and are on track to grow 10x by the end of 2019. Join us for a fireside chat about building a culture of experimentation in your organisation and learn how Matt works with the team to unlock exponential growth. NOTE: You will need to register here: http://bit.ly/2HTgDcy 👉🏾 Here’s what you’ll learn 👈🏼 > How to build a culture of experimentation, acceptance, failure and learning within small and large organisations > How to collect, analyse and get deep on data, and knowing when to go with your gut > How to hack the fastest route to validation > How to create an environment of creativity, idea generation, brainstorming and a process to back this up 👉🏾 Who should attend 👈🏼 > Startup founders that need to start scaling user base > Organisations who are looking to build on or embrace a culture of experimentation > Entrepreneurs > CTOs of small teams > Product managers > CMOs & Marketing Managers RSVP Here to make sure you get a seat: http://bit.ly/2HTgDcy 🎙Who’s the speaker: Matthew Barnes https://www.linkedin.com/in/matthewjamesbarnes/ Matthew is the Engineering Lead at iflix, the world's leading entertainment service for emerging markets with the widest and most compelling selection of TV shows, movies, hyperlocal originals, premium live sports and up-to-the-minute news from around the world to stream or download on any internet connected device wherever, whenever. It’s free to attend, so why not take an hour or two out of your evening to learn about building a culture of experimentation in your business (and change your business for the better as a result)? When: Thursday, June 27 Where: Academy Xi Agenda: 6:00pm - 6:30pm: Arrival and Networking 6:30pm - 7:30pm: Presentation 7:30pm - 7:45pm: Q&A 7:45pm onwards: Networking Location: Academy Xi Melbourne - Level 3, 45 Exhibition St, Melbourne VIC 3000 Don't forget to RSVP here http://bit.ly/2HTgDcy to get a seat! Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • Webinar: Supercharge Your Digital Marketing Fundamentals

    NOTE: You will need to register here: https://events.genndi.com/channel/supercharge-your-digital-marketing-fundamentals Are you always looking for the latest and greatest thing? Are you looking for the next order of magnitude to improve your marketing? What are the low-hanging fruits that could shift the needle in your marketing performance? Are you always looking for a “silver bullet” to take your marketing to the next level? Have you reviewed your marketing fundamentals lately? Join Growth Colony for our very first breakfast webinar hosted by Luke Marshall and Shahin Hoda. 👉🏾 Here’s what you’ll learn 👈🏼 > The 80/20 Rule of Marketing > Why paying for traffic can be a mistake when you're page isn't converting > Why investing in good content can sometimes be an over-investment of time and resources > Benchmarks and what areas of your website you should focus on > The benefits of playing in multiple channels and how to avoid overstretching your marketing resources > How to choose 1-3 things that work instead of trying to do everything 👉🏾 Who should attend 👈🏼 > CEOs, CMOs, or Heads of Sales & Marketing > Growth Marketers > Business owners, founders and entrepreneurs > Marketing students wanting to learn about fundamentals RSVP to make sure you get a seat: https://events.genndi.com/channel/supercharge-your-digital-marketing-fundamentals 🎙Who are the speakers: Luke Marshall & Shahin Hoda Luke is the Group Account Director at Tiger Pistol, a social ad automation company founded in Melbourne, in 2011. Tiger Pistol is a Facebook Marketing Partner and Google Premier Partner, and works with over 100 multinational brands across Australia and the rest of the world. Luke has worked in big tech and agencies, working with clients such as L’Oreal, Mondelez, P&G, Mars, and Unilever Luke is a social media marketing guru, and he’s here to share his expertise with you. Shahin is the Founder of xGrowth, an agency helping B2B technology firms build and maintain predictable, revenue-focused growth engines. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results When: Wednesday June 12, 8:00 am (Breaky Webinar) Don't forget to RSVP here: https://events.genndi.com/channel/supercharge-your-digital-marketing-fundamentals to get a spot! Agenda: 7:45 am - Login 8:00 am - 8:45 am: Presentation 8:45 am - 9:00 am: Q&A

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  • Land Larger B2B Deals Faster with Account-Based Marketing

    Need to close larger deals faster? Not getting enough quality leads for your sales team? Everyone’s talking about Inbound marketing but it’s not working for your B2B business? That’s why we decided to have an event on Account-Based Marketing. When it comes to B2B, Account-Based Marketing (ABM) is the hottest topic around because, when executed right, it WORKS. Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by implementing ABM strategies in their growth plans. RSVP Here: http://bit.ly/landlargerdeals 👉🏾 Here’s what You’ll Learn 👈🏼 - Why inbound marketing’s ROI is going down and what to do about it? - What is Account-Based Marketing - Evaluation of different types of ABM - List building and tiering your accounts - Designing a sequence for your campaign - Overview of an ABM tool stack 👉🏾 Who should attend 👈🏼 - CEOs, CMOs, or Heads of Sales & Marketing seeking larger deals, shorter sales cycles, higher margins, and greater customer retention - Marketers growing B2B brands - Business owners and entrepreneurs in the B2B space RSVP Here to make sure you get a seat: http://bit.ly/landlargerdeals 🎙Who’s the speaker: Shahin Hoda Shahin is the Founder of xGrowth, an agency helping B2B technology firms build and maintain predictable, revenue-focused growth engines. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results. When: Thursday, May 23 Where: Academy Xi Agenda: 6:00pm - 6:30pm: Arrival and Networking 6:30pm - 7:30pm: Presentation 7:30pm - 7:45pm: Q&A 7:45pm onwards: Networking Location: Academy Xi Melbourne - Level 3, 45 Exhibition St, Melbourne VIC 3000 Don't forget to RSVP here 👉🏾 http://bit.ly/landlargerdeals to get a seat! Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • Panel Discussion: B2B Growth Trends and Marketing Success Stories for 2019

    B2B marketing is being turned on its head, we want you to hear some war stories and trends that you should keep on eye on. What can you learn from three of Melbourne’s best B2B experts? In a Growth Colony first, we’ve put together a panel to explore the emerging trends in B2B marketing for 2019. What can you learn from three of Melbourne’s best B2B experts? In a Growth Colony first, we’ve put together a panel to explore the emerging trends in B2B marketing for 2019. 👉🏾 Here’s what You’ll Learn 👈🏼 • What are the hot trends in B2B marketing that you should keep know about • Learn about successful marketing campaigns other B2B companies are running • Identify what should be the new areas of marketing you should focus on in your business today 👉🏾 Who should attend 👈🏼 • Marketers who are trying to sell to other businesses • Business owners and entrepreneurs in the B2B space 🎙WHO ARE THE SPEAKERS? ⭐️ Simon Julian Simon is the Co-Founder and CMO of Finance and Coffee, the largest advisory community for mortgage brokers in Australia. He’s also the Independent Director at Squareweave and a Board Member of Ackama. Prior to his current engagements, Simon was the Head of Marketing and Partnerships at WePower, the Lithuanian-founded company, raising $53.3 million, the largest ever initial coin offering (ICO) in the energy space. He has also worked with a wide range of organisations including ACMI, Victorian Department of Justice, Atlassian, Microsoft, Sony, New Relic as well as ANZ, NAB, CBA, ME Bank, HESTA and many more. ⚡️Liz Fletcher Liz is the Marketing Manager at Flow Power, an innovative player in Australia’s energy sector, changing the energy landscape by giving its customers the ability to control load in response to price fluctuations. Flow Power recently became the first electricity retailer to bring corporate renewable power purchase agreements to Australia. Prior to working with the Flow Power team, Liz led TransGrid’s efforts in marketing their non-regulated services in both Infrastructure and Telecommunications. In this role, Liz headed up the Knowledge Sharing Activities for the Renewable Energy Hub study, which was co-funded by ARENA. Today, Liz is Marketing Manager at Flow Power. In this project, she will be the point of contact for the Knowledge Sharing Activities and customer acquisition strategies. 🔥 James Beaven James Beaven is the Director of Sales and Marketing at Medical One and Zedmed Medical Software Solutions. James has a solid background in digital and analytics with a range of experience in large, complex teams across multiple industries including retail, online wagering, healthcare and media. He has a solid experience in project delivery, online management, marketing strategy and campaign execution. In the past, he has worked with Snooze, Sportsbet, Bunnings, Media Measures and many more high-profile Australian companies. When: Thursday 11th April Where: Academy Xi AGENDA: 6:00 pm - 6:30 pm: Arrival and Networking 6:30 pm - 7:30 pm: Panel Discussion 7:30 pm - 7:45 pm: Q&A 7:45 pm onwards: Networking Location: Academy Xi Melbourne - Level 3, 45 Exhibition St, Melbourne VIC 3000 https://goo.gl/maps/FK7CL8qFfqt Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • Boost your Facebook & Instagram ads with Local Area Marketing

    We’ve all heard that social media is where your customers are, but how do you reach them? And once you’ve reached them, what’s the best way to actually connect? Luke Marshall is a Group Account Director at Tiger Pistol and will teach you the best approach to using Facebook and Instagram in your business, and much more. Tiger Pistol currently works with over 100 major clients and runs campaigns over 30,000+ locations per month. Make sure you sign up to attend the talk on Thursday, March 28th at Academy Xi to learn the best ways to use social media in your business. 👉🏾 Here’s what You’ll Learn 👈🏼 • How Facebook and Instagram are used as a performance marketing tool • How you can integrate data to build a more compelling case for using these platforms • How a “local for brands” approach can work for national and global marketers • What Tiger Pistol has learned from running 25,000+ campaigns as a Facebook Marketing Partner 👉🏾 Who should attend 👈🏼 • Marketers looking to take their social media advertising to the next level • Marketers in the B2C space • Marketers in international and national organizations wanting to target locally • Entrepreneurs and business owners wanting to grow their business locally 🎙Who’s the speaker: Luke Marshall Luke is the Group Account Director at Tiger Pistol, a social ad automation company who started back in Melbourne, in 2011. With offices now in Austin, TX, Los Angeles, London, and of course, Melbourne, Tiger Pistol has quickly become the largest 3rd party publisher of small and local Facebook ads in the world. Luke has worked in big tech and agencies, working with clients such as L’Oreal, Mondelez, P&G, Mars, and Unilever, Luke knows what works in social media, and he’s here to share his expertise with you. When: Thursday March[masked] Where: Academy Xi Agenda: 6:00pm - 6:30pm: Arrival and Networking 6:30pm - 7:30pm: Talk and Presentation 7:30pm - 7:45pm: Q&A 7:45pm onwards: Networking Location: Academy Xi Melbourne - level 3/45 Exhibition St, Melbourne VIC 3000 https://goo.gl/maps/FK7CL8qFfqt Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • How to Consistently Generate High-Quality Leads with LinkedIn Ads

    LinkedIn is the most expensive self-serve advertising platform around. You’ve probably tried it out yourself, made a costly mistake, and quickly given up on trying to extract value from LinkedIn ads. What you might not have heard it’s easier and more user-friendly than ever to use, and with the right guidance, you’ll find out how to maximise its effectiveness in your own business. Want to finally unlock the ‘secret’ of great LinkedIn ads? Drop by Growth Colony’s next event. You won’t be disappointed. 👉🏾 Here’s what you’ll learn 👈🏼 • When does it make sense to set up LinkedIn Ads? • What type of ads convert and give you the best ROI • How to optimise targeting your customers 👉🏾 Who should attend 👈🏼 • Entrepreneurs and business owners who want to sell to other businesses • B2B marketers and growth marketers • Marketers in B2C selling high-ticket items (education, real estate, recruitment, etc.) 🎙Who’s the speaker: Shahin Hoda Shahin is the Founder of xGrowth, an agency of experts with years of experience helping B2B businesses increase revenue from their marketing activities. Shahin and his team work with brands like VicRoads, Byte and Village Roadshow, maximising their marketing efforts with great results. It’s free to attend, so why not take an hour or two out of your evening to learn some things that change how you think about LinkedIn advertising (and change your business for the better as a result)? Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • Mark Cuban Invested in this Melbourne Startup. Find out why.

    What can the director of Marketing for a company that serves clients such as the Wallabies, Chelsea F.C, and the NBL teach you about great content and marketing? Quite a lot, it seems! Join us on the 5th December, as Boden Westover takes us through the process of developing content marketing strategies that span the globe and attract clients both big and small, as well as how you can revolutionise your content strategy to do better than ever. Here’s what You’ll Learn: > The growth story of a Melbourne-based ASX-listed sports technology company and how they landed Mark Cuban as an investor. > How to go from a single-product provider company to a full-stack technology solution > Marketing and success tips growing an Australian brand in overseas markets utilising PR and workshops. Who should attend: > Marketers and Growth Marketers looking to leverage content and events for their company > Entrepreneurs wanting an insight into international investors > Product-driven startups looking to expand their offerings > Entrepreneurs with an international growth focus Who’s the speaker: Boden Westover A former professional basketball player for the Melbourne Tigers, Boden Westover has spent the last 6 years leading Catapult’s marketing efforts. Catapult is using wearables and GPS tracking with over 1800 elite sports teams to improve player performance and reduce injury. Boden’s challenge has been to attract attention and clients in an extremely competitive global market, and Catapult’s success reflects his efforts. Join Boden and the Growth Colony community on the 5th December, and discover for yourself the tactics and trials behind Catapult’s extraordinary growth into a sports market powerhouse. AGENDA 6:00pm - 6:30pm: Refreshments and Networking 6:30pm - 7:30pm: Talk and Presentation 7:30pm - 7:45pm: Q&A 7:45pm onwards: Networking When: 5th December 2018 Location: Academy Xi Melbourne - Level, 45 Exhibition St, Melbourne VIC 3000 Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

  • Find Out How CarDeals2Me Grew 2.5x in Three Months

    Are partnerships part of your growth engine? Shaun Sumaru, Founder & CEO of CarDeals2Me thinks they have to be! He has leveraged partnerships to grow from a small team in Melbourne with an MVP to a product that spans Australia, New Zealand and Canada with an international team. He's ready to share with the Growth Colony community how he leverages partners to unlock exponential growth. Plus how he learnt and leverages marketing channels as a non-technical founder and how he's scaling his remote team across 5+ time zones. --- WHAT WILL YOU LEARN --- > How to grow your bootstrapped startup into other countries > How to scale a remote team > How to leverage partnerships for amazing growth --- WHO SHOULD ATTEND --- > Entrepreneurs with a focus on growth internationally > Business owners taking their first steps into marketing > Business owners wanting to take their business to the next level --- WHO'S THE SPEAKER --- Shaun Sumaru is a seasoned automotive professional with 13+ years of experience in the automotive space. He's the founder and CEO of CarDeals2Me, a mobile app that connects car buyers to dealerships in a fast, free and anonymous format. Join Shaun and the community on the 14th of November for a session packed full of insights into scaling partnerships globally. --- AGENDA --- 6:00pm - 6:30pm: Arrival and Networking 6:30pm - 7:30pm: Talk and Presentation 7:30pm - 7:45pm: Q&A 7:45pm onwards: Networking When: 14th of November Location: Academy Xi Melbourne - level 3/45 Exhibition St, Melbourne VIC 3000 Please note we might share registration data with our event partner Academy Xi. If you would rather we didn’t please let us know.

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