- Growth Engineering Meetup (Speakers: Square, Lyft, Pinterest, Robinhood)
You must RSVP here: https://sf-growth-eng-meetup.splashthat.com/ There is limited space. Our events always fill up so all guests must RSVP if you would like to attend. Schedule: 6:00 - 6:30pm: Drinks & networking 6:30pm: Doors close, so make sure to arrive early! 6:30pm - 7:50pm: Four talks from Square, Lyft, Pinterest, Robinhood 7:50pm - 8:30pm: More drinks & networking Talks: Lessons from Bundling Plans as an A/B Test @ Square One of the more successful A/B tests performed at Weebly was an experiment to see whether customers would purchase service plans that came bundled with other services like a domain. This talk will go over the lessons we learned from that A/B test, including the challenges, the gotchas, and the benefits of the results, and how these lessons can be applied to other A/B tests. Speaker: Josiah Greene is a Software Engineer at Square Marketing automation based on marketplace conditions @ Lyft In this talk, we’ll describe how we dynamically adjust marketing budgets and bid targets across all major advertising platforms based on the forecasts of marketplace balance across all of our 350 (and growing) markets. Speaker: Ajay Sampat is an Engineering Manager at Lyft and Patrick McGrath is a Product Manager at Lyft Growing distribution with Windows PWA @ Pinterest The PWA is an excellent way to grow your distribution. Pinterest used the PWA to grow distribution, increase engagement and reach out to Pinners where majority of them are on Windows. Learn about additional features offered by the Windows PWA that differentiates it with the web. Speaker: Will Yau is a Growth Engineer at Pinterest. From 0 to 1000 — Robinhood’s first 6-month journey on Search Engine Optimization (SEO) In this talk we will share how Robinhood decided to start its growth initiative from scratch around SEO, how we developed “product-search-query fit”, some interesting engineering challenges and learnings there. Speaker: Alan Duan is a web engineer at Robinhood
- Growth Engineering Meetup (Speakers: Airbnb, Netflix, Reddit)
You must RSVP here: https://sfgrowthengineeringmeetup.splashthat.com/ There is limited space. Our events always fill up so all guests must RSVP if you would like to attend. Schedule: 6:00 - 6:45pm: Drinks & networking 6:45pm: Doors close, so make sure to arrive early! 6:45pm - 7:45pm: Three talks from Airbnb, Netflix, Reddit 7:45pm - 8:15pm: More drinks & networking Talks: Optimizing Abandon Notifications @ Airbnb In this talk, we will discuss the approaches we use to optimize abandon notifications at Airbnb. It will cover machine learning models for audience targeting in order to increase frequency without annoying users and models for ranking contents in the notifications to increase engagement rate. Speaker: Zhentao Sun is an engineer at Airbnb Incrementality-Focused Growth Messaging @ Netflix We recently introduced an ongoing message holdback to the growth messaging platform at Netflix, which allows us to track the causal impact of messaging on an ongoing basis. We'll review the design of that system, the benefits it provides on top of A/B testing and measurement of message engagement metrics like click rates, and highlight some recent insights it has generated. Speaker: Chris Beaumont is a Data Scientist at Netflix Story of Push Notifications @ Reddit In this talk we will cover the evolution of "Trending" Push Notifications at Reddit. We'll cover the iterations and all the insights and learnings we've gained over time. Speaker: Vaibhav Sahgal is Head of Growth at Reddit
- Growth Engineering Meetup (Speakers: DoorDash, Atlassian, Pinterest)
There is limited space. Our events always fill up so all guests must RSVP if you would like to attend. Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from Pinterest, Atlassian, and DoorDash 8pm - 9pm: More drinks & networking Performance Marketing @ Pinterest Description: How we approached targeting, creative testing, and incrementality to turn paid marketing into a serious user growth channel. Speaker: Jerry Uejio is an engineer on the growth team at Pinterest. In-app notifications at Atlassian Description: Atlassian has a suite of products that each use their own homegrown solution to notifying their users. In this talk, we discuss how we came up with a cross-product solution to message notifications and the impact it's provided to the business. Speaker: John Jiang is an engineer currently working on the Engagement Platform team whose mission is to intelligently connect users to Atlassian value. He was a former Growth Hacker working to activate Atlassian's cloud business and contributed to many of Atlassian's first onboarding flows. Finding and Scaling Growth Experiments @ DoorDash Description: In this talk we’ll share how DoorDash’s growth team has added millions of deliveries to the company's growth in the last 6 months. We’ll cover how you can use the same process to find new growth opportunities and accelerate your team’s processes to execute a large number of experiments a quarter without a large number of engineers. Speakers: Helen Fang is a full-stack engineer on the growth team at DoorDash. During her time at DoorDash she’s worked on a number of growth programs ranging from SEO, marketing tools, referral programs, experimentation, on-boarding, and pricing tests. Nirav Patel is a product manager on the consumer growth team at DoorDash. Previously he’s worked in a number of product roles ranging from healthcare to mobile B2B products.
- Growth Engineering Meetup (Speakers: Facebook, Netflix, Pinterest)
There is limited space. Our events always fill up so all guests must RSVP if you would like to attend. Note: All attendees must be at least 18+. You must RSVP on Eventbrite: https://growtheng.eventbrite.com/ Schedule: 6:00 - 6:30pm: Drinks & networking 6:30pm: Doors close, so make sure to arrive early! 6:30pm - 7:30pm: Three talks from Netflix, Pinterest, and Facebook 7:30pm - 8:30pm: More drinks & networking Transportation This event is hosted by Facebook at their Menlo Park offices. There are a variety of transportation options to get to and from the event. Shuttle from SF - Facebook is kindly providing a shuttle from/to San Francisco. The pickup will be in SOMA (exact location TBD) departing at 5:00pm. Shuttle from Caltrain - Facebook will also be providing a shuttle from/to the Redwood City Caltrain station, departing at 5:50pm Driving - Please park at Building 41 (1150 Hamilton Court, Menlo Park, CA 94025) and take the shuttle to Building 15. Please allow 15 minutes for the shuttle Uber/Lyft - Please have your driver drop you off at Building 15 (15 Hacker Way, Menlo Park, CA 94025) Talks: Growth platform @ Netflix In this talk, we will talk about why we need a separate team to deal with Growth. And we will deep dive into the protocol, we developed to support all Netflix devices. Speaker: Anastasia is an engineer at Netflix Growth team. Previously she was growing Uber. Building Effective Growth Teams @ Pinterest This talk covers learnings from 5 years of running a Growth team at Pinterest. It goes into culture, team operations, and how to develop great Growth engineers. Speaker: Ludo Antonov was the founding engineer of the Growth team at Pinterest and is currently Head of Growth Engineering. Driving User Growth Through Experimentation @ Facebook This talk covers Facebook's experimentation process and how they've leveraged that process to grow to over 2B users worldwide. Speaker: Joe Palazzolo is an engineer that worked on Growth team since he joined Facebook back in 2016. More specifically, he works on new user growth and new user experience.
- Growth Engineering Meetup (Speakers: LinkedIn, Lyft, Pinterest)
There is limited space. Our events always fill up so all guests must RSVP if you would like to attend. Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from LinkedIn, Lyft, and Pinterest 8pm - 9pm: More drinks & networking The Impactful Redesign This talk covers how to successfully execute a redesign of your service to improve your business, without sacrificing growth. A toolkit for growth minded people. Speaker: Eran Davidov is the Head of Growth Engineering at Lyft. He's previously worked at Facebook, and had his own startup. He's lived through a few redesigns and has some tips to share about doing them well, and about setting expectations with other stake holders. How Pinterest Drives International Growth with Copy Optimization In this presentation, we will describe what copy optimization looks like and the challenges to running it to scale across multiple languages and different user cohorts/targets. We’ll deep dive into how we built a self-service platform that makes it easy to run those copy tests, whether you are an engineer or non-technical staff. We will also cover how the platform integrates internationalization libraries, the localization platform and the Pinterest A/B testing framework. Speakers: Jean Aurambault is a globalization engineer at Pinterest. He has over five years of experience working on localization platforms, starting at Yahoo!, Box and now Pinterest. He is also the creator of Mojito an open source platform for continuous localization. Rajath Prasad is a software engineer at Pinterest. He has previously working at VMware Inc. At Pinterest, he works in the Notifications team focussing on performance and scalability. Communication Decision Platform @ Linkedin In this talk, we will give an architecture overview of LinkedIn's Communication Decision Platform, how the platform optimizes notifications/emails deliveries, improves user experience and drives site-wide engagement. Speakers: Zhongen Tao is a senior software engineer and working on communication decision platform at LinkedIn. Previously he worked at Cisco and graduated from the University of California, San Diego. Yingkai Hu: Engineer at Linkedin Growth team, previously worked at Unity and graduated from Purdue University.
- Growth Engineering (Speakers: Airbnb, Twitter, Pinterest)
There is limited space. Our events always fill up so all guests must RSVP if you would like to attend. We are collecting RSVPs outside of Meetup, PLEASE RSVP HERE: https://pin.it/growth Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from Airbnb, Twitter, and Pinterest 8pm - 9pm: More drinks & networking Paid growth @ Airbnb In this talk, we discuss about various channels and techniques used towards paid marketing at Airbnb as well as the underlying challenges around data/machine learning and attribution Speaker: Ganesh Venkataraman leads guest growth engineering at Airbnb. Previously he worked at LinkedIn where he led careers relevance (job search, recommendations and statistical insights on salary). He has over 20 publications/tutorials/talks in leading conferences including SIGKDD, SIGIR, CIKM, SODA etc. He also has filed 16 patents in areas related to search and machine learning Onboarding Component Framework @ Twitter In this talk we will cover Twitter’s Onboarding Component Framework which allows backend systems to construct personalizable signup flows using generic client-side components. This talk will discuss the infrastructure, experiments and learnings from building this system. Speaker: Michael Lin is an infrastructure engineer on the Onboarding Team at Twitter. During his 4 year tenure at Twitter, he has also worked on account security, anti-spam, and ads infrastructure. Michael is a graduate of the University of Toronto. Keeping Your Resurrected Users Out of the Graveyard @ Pinterest Pinterest has millions of dormant users that resurrect each week, but often times they just churn back out. This talk will cover how Pinterest built out a strategy to classify, measure impact and ultimately increase our resurrected user retention. Speaker: Allan Blair is a full-stack engineer on the Engagement Growth team at Pinterest.
- Growth Engineering (Speakers: Credit Karma, Evernote, Pinterest)
There is limited space. Our events always fill up so all guests must RSVP if you would like to attend Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from Evernote, Pinterest, and Credit Karma 8pm - 9pm: More drinks & networking Exploring Effective User Signals @ Pinterest In this talk, we discuss our recent approach to better collect and understand user signals to improve the new user experience. We dive deeper into our successes and learnings from experimenting with a specific signal: gender. Speaker: Sophia Feng is a software engineer on Pinterest’s growth team where she works on user acquisition and activation. She now works fully on a new project team called Personalized New User Signals where she finds opportunities to collect and deliver user signals. Investing in Speed @ Evernote Evernote's growth org has risen from 2 engineers to 20 engineers in 1 year. As part of this transition from maintenance mode to driving topline goals, the Evernote growth org is establishing a cultural and technical foundation focused on minimizing time-to-value. Setting aside time for these investments in process and platform is itself a critical challenge for growth. Speaker: Ashwin Kumar leads experiments engineering at Evernote. His background is in systems engineering across Google and Pivotal, holding patents in large-scale databases and cluster management. TBD @ Credit Karma How to Participate in the Growth Tooling Arms Race @ Credit Karma Growth tooling has become an arms race to a perfect utopia that doesn’t exist. Over the last few years, there have been entrants into the ecosystem for basically every form of data and test management to fuel the growing growth toolkit. This talk isn’t about any of the tools, it’s about knowing when to invest in external integrations, internal tool creation, and better culture to solve for your growth needs. Speaker: Matt Greenberg is a VP of Engineering at Credit Karma and started the growth team here 3 years ago. Since then growth has been a core function driving substantial acquisition and engagement wins. When not optimizing funnels, you can find Matt on the volleyball court or playing legos with his kids.
- Growth Engineering (Speakers: Lyft, Pinterest, HealthTap)
There is limited space. Our events tend to fill up so all guests must RSVP if you would like to attend Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from HealthTap, Pinterest and Lyft 8pm - 9pm: More drinks & networking Healthier, happier, longer pages — SEO @ HealthTap We will be talking about SEO experimentation in a health context and sharing results from some of our first experiments. Speaker: Jerry Uejio is the first growth engineer at HealthTap. How Switching Our Domain Structure Unlocked International Growth @ Pinterest Our team recently moved traffic from country subdomains to ccTLDs at Pinterest. This talk covers the technical challenges faced in this migration and the potential effects of domain changes on SEO and overall growth. Speaker: Christian Miranda is an engineer at Pinterest. In the past 3 years, he has been focusing on internationalization and SEO as part of the Growth team. How Platform Products Accelerate Growth @ Lyft This talk covers how Lyft transitions from ad-hoc coupon campaigns to building out a scalable platform to turn coupons into a robust and scalable Growth strategy. Speaker: Justin Phillips is a Software Engineer at Lyft. Hosted By:
- Growth Engineering (Speakers: Atlassian, Eventbrite, Pinterest)
There is limited space so all guests must RSVP if you would like to attend Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from Eventbrite, Pinterest, and Atlassian 8pm - 9pm: More drinks & networking Testing our way to Good, Better, Best @ Eventbrite Our team has been experimenting our way to a new pricing and feature assortments strategy for event organizers. I'll share how we used A/B testing in our onboarding flow to learn what would work, and the twists and turns on the way. Speaker: Nick Popoff is an engineering manager at Eventbrite, where he works with teams focused on organizer growth, pricing, and event access control technology. Notification Volume Optimization @ Pinterest In this talk we will cover some of our latest progress on using machine learning to globally optimize email / notification volume for each user to improve user experience and drive site-wide engagement. Speaker: Dr. Bo Zhao is a machine learning engineer / tech lead at Pinterest. Previously he worked at LinkedIn and Microsoft Research. He has published more than 20 papers and regularly served as program committee members at top machine learning / data mining conferences (KDD, WWW, VLDB, SIGMOD, etc.) Hot air balloons, the Big Bang, and other things that expand This talk will cover the story of expansion at Atlassian. It will cover approaches that Atlassian has taken to increase the natural expansion rate of users between our different products, some of the interesting results that we've seen, and the tech we use to achieve this. Speaker: Josh Devenny is a Principal Product Manager at Atlassian. He's been at Atlassian for 6 years, and has spent time as a PM on JIRA and HipChat. He now spends his time in the core Growth team looking after the Growth Platform teams.
- Growth Engineering (Speakers: Slack, Amplitude, Pinterest)
There is limited space so all guests must RSVP if you would like to attend Schedule: 6:30 - 7pm: Drinks & networking 7pm: Doors close, so make sure to arrive early! 7pm - 8pm: Three talks from Pinterest, Slack and Amplitude 8pm - 9pm: More drinks & networking Optimizing Content To Drive Signups @ Pinterest This talk covers how Pinterest used machine learning to optimize the content on landing pages to drive more signups. We will talk about the initial thinking behind the project and how we trained an unauth-focused ranking model. Speaker: Vincent Tian is a Software Engineer and has been on the Acquisition team at Pinterest for 2 years. Unexpected results are unexpected @ Slack This talk will cover unexpected results of concluded experiments at Slack HQ. Unexpected results can inform subsequent decision making, but they also keep you on your toes. Speakers: Duretti Hirpa is a senior engineer at Slack HQ. She's been on Slack's Growth team for 18 months and is always surprised at the stories data can tell. The Architecture for Understanding User Behavior This talk will discuss the query architecture that powers Amplitude and enables analyses that product teams can use to understand user behavior. Speaker: Curtis Liu is the CTO and co-founder of Amplitude. Hosted By: