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Sales + marketing = Growth

Sales + Marketing = M2S Marketing

Understanding your customer is the cornerstone of any successful marketing strategy. But what if your biggest customer is your sales team? Discussions on how to boost revenue by applying B2C marketing tactics to market to your inside sales reps.


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Melissa has over 8 years of marketing experience in a variety of industries including financial services, nursing bras, and education. Her focus as a marketer has been building out the marketing function as a key growth driver and profit centre for the business which contributed to the successful acquisition of the last two online brands she led. She is excited in her current role as the Director of Marketing at Top Hat where she is relentlessly driving the evolution of the classroom within higher education. She has a passion for entrepreneurship, all things digital, cooking, and video games.

This is a topic chosen by popular demand that we have finally found the perfect speaker for!


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  • Mila

    Melissa's presentation and Q&A were incredible!

    1 · June 25, 2015

  • Monting L.

    Great event and loved the talk!

    1 · June 23, 2015

  • Melissa W.

    Event starts at 6:30PM will start at 7:00PM.

    Top three things you'll get out of it:

    1) 5 step "marketing plan" you can use with your own sales team.
    2) Tactics that increase lead conversion within your sales funnel.
    3) A different "view" of who your customer is, and the inspiration to look internally into your own business. :) Hope to see you all there. I'll post my slides afterwards too.

    4 · June 23, 2015

  • Ryan G.

    Looks like an interesting talk. ;)

    Just my $0.02 CDN cents | For people like myself that have to trek thru 1hr of traffic, I'm sometimes on the fence if I'm not sure about what value I'll get from these talks. Don't get me wrong, they have provided great value from my prior attendance. Could @melissaWood throw in a quick three item flow of what people will get out of attending this talk.

    Such as ...
    By the end of this talk on applying "B2C marketing tactics to market to your inside sales reps" you will come away learning... (from her slides content & talk)
    1. item one
    2. item two
    3. item three

    I personally feel, if you show the type of value given for those attending, its an easier sell on why I just can't miss this event ;)

    thanks growthHackingTO folks! Also, is this the type of content that will be spoken about tonight? >

    1 · June 23, 2015

  • Cel

    When does the presentation begin?

    June 23, 2015

  • Lee D.

    This sounds great, but I have a late client call this evening. :-/

    June 23, 2015

  • jeff g.

    i'd be willing to participate in the panel if you're interested. I could speak about business development and partnerships. If it's full already, no sweat, I'll be happy to watch as well

    1 · January 26, 2015

  • Bruce H.

    Absolutely! I'm interested in this topic!

    July 4, 2014

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