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The State of Content Marketing: What We Saw in 2016 and What We Expect in 2017

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    Webinar, San Francisco, CA (map)

    37.774929 -122.419418



    A few years ago, the content marketing industry was full of participation trophies. Many brands created content for the sake of creating content, without a clear understanding of how to use their marketing to drive concrete business results. But over time, the landscape has slowly evolved for the better.

    In this webinar, we’ll examine how brands have grown as publishers in 2016, putting together sophisticated content plans, implementing efficient distribution strategies, and tracking important engagement metrics. Then we’ll highlight some of 2017’s biggest trends, including custom content studios, the power of social platforms, the content-enabled enterprise, and more.

    Presented by Jordan Teicher


                                   Senior Editor at Contently

    Jordan is the senior editor at Contently, where he manages the company’s two internal publications, The Content Strategist and The Freelancer, and helps develop content strategy for clients. He also works as a freelancer writer in his spare time, contributing to publications like The New Yorker and The Wall Street Journal.


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