- What Every E-Commerce Marketer Needs to Know in 2019 [FREE WEBINAR]
Consumers are in a million channels, and see a million brands. How do you stand out and form a real relationship at the critical steps in the buying journey? Join us as our experts discuss how to tap into the highest performing opportunities for e-com businesses in 2019. SIGN UP HERE: https://getpaloma.com/webinars/what-every-ecom-marketer-needs-to-know-2019 You’ll learn: How to use personalization to drive conversion How Instagram Stories can generate Insane ROIs Why direct to consumer is Going Offline How to bring In-Store Traffic Online Why your biggest opportunity is community marketing How to not waste money on influencer marketing How to turn Messenger into an acquisition channel ABOUT THE INSTRUCTORS: Kelsey Hunter, CEO of Paloma Kelsey Hunter is the Founder & CEO of Paloma, helping brands turn messaging channels into revenue channels with personalized, automated shopping experiences. Kelsey has run Messenger-based acquisition campaigns for brands like LOLA and Plated, and has cut acquisition costs by up to 52%. Prior to Paloma, Kelsey ran product in marketing software and consumer startups, attended Y Combinator in Spring 2015, and was most recently named in Forbes[masked] Under 30 for Marketing & Advertising. Jim Huffman, CEO of GrowthHit Jim Huffman is the author of The Growth Marketer’s Playbook, the #1 new release on Amazon in marketing, and the cofounder of GrowthHit, an growth marketing consultancy. Jim also serves as a growth mentor for Techstars, a startup accelerator. Jim has led growth at three different startups that went from idea to over $10M in sales and got featured by WSJ, TechCrunch or the TODAY Show. He has advised and taught marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, Clorox and more. He serves as an instructor through General Assembly and the ANA.
- DIGITAL MARKETING FUNDAMENTALS
PLEASE BUY TICKETS TO WORKSHOP ON THE GENERAL ASSEMBLY SITE HERE: https://generalassemb.ly/education/digital-marketing-fundamentals/seattle/71760 Get your bearings in the digital marketing landscape. This workshop will cover a wide range of digital marketing concepts including: online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away with 2-3 actionable ideas and a list of other possibilities. Takeaways Define and describe digital marketing tools and platforms. Learn 2-3 practical ideas that you can implement immediately. Possess the knowledge on where you'd want to focus your time and energy in the digital marketing landscape. Class is very interactive – students will work in groups on a wide variety of exercises and thought experiments.