Growth Hacking: Where the product and the marketing meet.
Some people consider Growth Hacking as a new trend, but it’s been a while the best Product Managers from the Silicon Valley use those methods. Growth Hacking is an efficient way - maybe the most efficient - to reach a market and spread an idée.
Unlike classical marketing, Growth Hacking is looking for actionnable leverages to generate a scalable growth, based on the product itself and data-driven. It’s where product, data and marketing meet. It’s a break-up with traditional marketing technics. It’s not about stopping the user experience to push him or her a message. It’s about making natural for a user to share the product.
Growth Hacking is not just abstract and theoretical concepts. Concrete and actionable methods exist. The goal of this meetup is to gather startups, marketing people, innovators, investors and corporation to discover and share experiences on how to take advantage of the web to distribute a product, an idea, a service.
We want to gather entrepreneurs to share about Growth Hacking , actionnable methods and use cases!