AR: Augmenting the Retail Customer Experience

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G'day HKWD. Hope you are all keeping well.

In the first of a new series of tech-related events, we're excited to have Marc Lamothe, Technical Director of WPP's leading Brand Experience agency FITCH talk to us about AR in the retail world.

Marc has been delivering interactive digital applications to customers for over 15 years.

Since joining FITCH in 2011, he has managed the digital delivery for clients such as GE, Dubai Airports, Intel, LYNK & CO, Qatar Airways and Swire Properties.

He has a sound knowledge of the digital landscape, understanding from a technical perspective how competitor brands develop their digital platforms.

Also presenting will be Kam Liu.

Kam is responsible for the development and integration of applications across Fitch's digital platforms (web, mobile and interactive).

He has experience in a diverse set of technology domains, from retail, to publishing, healthcare, and logistics, and has a broad knowledge of different technologies including web, AR, VR and IoT.

Technical Agenda

- Technical overview of AR fundamentals and how AR is achieved: World Tracking, VIO, Feature Detection, Plane Detection

- ARKit vs ARCore

- ARKit: The fundamentals

- AR in the Web: ARCore for Web, ar.js

Designing the future. FITCH transforms consumer experience and accelerates business success. They deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures.

FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables them to deliver across all touchpoints. They do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M and Philips. FITCH is a WPP company (NYSE).

We're also excited and grateful to have the event hosted by The Garage Society.

Garage Academy is Garage Society's platform to showcase & support the startup ecosystem in Hong Kong. From fireside chats, to panels, tech talks, workshops & more, join them and get plugged into the community.

Looking forward to seeing some/all of you there. Pizza and beer will be provided. :)