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How to Utilize Print and Digital Media

Local Companies in Hong Kong are still big on Print (newspaper, magazines, and flyers). They are effective to a specific customer base. There are customers that don't utilize digital much and rely on word of mouth and traditional media channels. In this event we will talk about what businesses are using now to promote products and services via Print and Digital Media. Also, we will talk about how to set up a marketing campaign using both print and digital and how to minimize your costs when doing both.

Who Should Attend: Anyone involved with marketing activities for their company.

Who will attend?

To diversify attendees with the goal of increasing everyone's network, we are cross promoting this event with two other meetup groups.

Hong Kong Freelance Group

Hong Kong Business Owners

What will you learn? An understanding of the trends and the gaps between print and digital media.

Location: the Hive 21st Floor, The Phoenix Building, 23 Luard Road, Wan Chai

This will be a paid event, 100 HKD Entrance fee (refreshments and snacks included)

Networking begins at 7PM

This event was scheduled to be online but has changed to a live event.

7:00 PM - 7:30 PM Networking

7:30 PM - 8:30 PM Presentation

8:30 PM - 9:00 PM Q&A/Networking

Speakers:

We are looking into have speakers from two print/media companies to share what's trending and what works. If you know of a company that is looking for more exposure, we would look at speakers in the following areas:

Companies that are offering print services
Companies offering PR Services
Companies that connect the digital world to print media
Companies that publish print media (newspapers, magazines, etc.)

NOTE: This will be a paid event, 100 HKD Entrance fee. (refreshments and snacks included)

Join or login to comment.

  • AllenL

    Great

    August 29, 2012

  • TC Allen L.

    I am New to the MeetUp, the topic is quite interesting and did gain some information to know more Print Media VS Digital Media! Although not very into networking, thanks for the good arrangement!

    August 28, 2012

  • A former member
    A former member

    Well, my first business MeetUp. I am not into networking and was a little put off. However, the content matched my desired learning content very well indeed. I can't wait to apply the insights I have gained to my advertising and look forward to attending future business MeetUps.

    August 28, 2012

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