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HK Sustainable Coffee Forum, Series #4 – "Black Gold" Movie + Discussion

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Hosted By
Virginia and Giles


What more can you ask for when there's coffee, movie, good company and conversations?

Do you know, what is happening in the other side of the world when you are picking up your cup of coffee? Coffee is grown betwwwn an area across the planet known as the coffee belt. Some of the poorest people on earth live here and reply on coffee for their livelihoods. This make coffee the world's most widely traded tropical agricultural commodity on earth (ICO,2011) and it all started from one or two plants smuggled out of Yemen in North Africa - a region that includes home of coffee - Ethiopia.

Black Gold ( is a movie showed in London film festival which takes you to the coffee field in Ethiopia, to the commodity exchanges, and fashionable cafes in New York and London. this documentary screening looks at farmers and families from this region and their struggles. It will wake you up and look deeper into what you are really drinking. A documentary film to challenge the portrayal of Africa often characterised in the Western media by an overload of de-contextualised images depicting poverty with no link to our own lives.

Multinational coffee companies that dominate the world's coffee trade now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the developing world after oil. But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

What challenges are smallhold farmers facing in attempt to find buyers willing to pay a fair price? What is the long term solution for these farmers? Twenty years earlier in 1984, people across the world had been motivated to respond to this crisis by giving aid.

After the movie, while we are having nice cups of coffee, we will run some discussions, every viewer has the opportunity to draw your own conclusions about what you are experiencing. It's not our say, IT'S YOUR SAY!

Watch the Trailer!

Fee: HK$100 per head (cash payable at door)

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63 Ma Tau Kok Road,, Kowloon‎ · HONG KONG