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I'll Come to Your Emotional Rescue: Connecting Digital Experiences to Emotion

  • Jun 16, 2014 · 6:30 PM
  • This location is no longer available

6:30PM - 7:00PM - Networking

7:00PM - 8:00PM - I'll Come to Your Emotional Rescue: Connecting Digital Experiences to Emotion

Emotions are essential to how we think, act and communicate; yet, our digital experiences don't acknowledge or interact with our emotional lives.  

Affectiva is empowering a world where our digital experiences are emotionally engaging and responsive. A world where our devices and environments are layered with emotional intelligence.  

Affdex is an award-winning neuromarketing tool that reads emotional states such as liking and attention from facial expressions using an ordinary webcam...to give marketers faster, more accurate insight into consumer response to brands, advertising and media. It uses automated facial expression analysis recognition, also called facial coding, to analyze your face and interpret your emotional state.

Starting out as an MIT media lab spin-out in 2009, Affectiva has grown to become the leading global expert in consumer emotion analytics and insights. Their award-winning facial coding software, Affdex, has been adopted by over 300 global brands including Unilever, Coke, Kellogg’s, Mars, PepsiCo and CBS. Learn how Affdex works and see how market researchers, media publishers and brands are using Affdex's core platform and SDK to gain key emotion insights of consumers.

Nick Langeveld is Affectiva’s President and CEO. Prior to joining Affectiva, Nick was vice president of strategic business development for Nielsen Online with a primary focus on structuring and managing strategic alliances. Prior to his role at Nielsen, Nick served as vice president & CFO for BuzzMetrics, a social media monitoring business that was successfully sold to Nielsen in 2007. Before that he was a principal in the business development group at IBM focusing on alliances and investments. Nick began his career at Goldman Sachs as an analyst in the equities division. Nick holds an MBA from Columbia University and a BS from Villanova University.

8:00PM - 8:30PM - Hang Out - Network

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  • A former member
    A former member

    Can't come... MAJOR deadline... swamped... booo-hooo- cyberTears... will miss you :)

    June 16, 2014

  • Veena S.

    I followed few folks and am here

    June 16, 2014

  • Stas V.

    I will also be there in a min

    June 16, 2014

  • Veena S.

    Is anyone looking at this?

    June 16, 2014

  • Veena S.

    Is there a number I can call?

    June 16, 2014

  • Veena S.

    I'm downstairs next to dd how do I enter?

    June 16, 2014

  • A former member
    A former member

    I can't come. Stuff came up at work. My slot's available for you guys in the waiting list! :D

    June 16, 2014

  • Elena Dana D.

    Sorry, dropping off: emotional abt USA soccer game - 6pm today :)

    June 16, 2014

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