The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Hi Nancy: This sounds great and local!
Hi, looking forward to reading The Tipping Point and to my first book club meet.
Hi Love to read and get book recommendations from others
Liana Moore, I love to read and talk about books!
I'm a 36 year old mom who loves fitness, fashion and books.
I have been a reader for years and have been looking for a book club for a while.