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January 2017 Book: The Tipping Point by Malcolm Gladwell

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  • The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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  • Alison W

    Hello - in the second section of the book called The Stickiness Factor Gladwell talks about how you can have a message that goes out to people but if it doesn't stick with them it gets lost in the masses of other messages they receive. Can you think of a commercial or billboard that caught your attention and why it did?

    6 days ago

  • Alison W

    Hi everyone - I'm going to send out some questions ahead of the meeting for you to think about while we're discussing the book.

    Question 1: In the beginning chapters of the book there is a list of surnames that Gladwell has given to a number of groups to see if they are "Connectors". Take a look at the list and do a count of how many people you know that have these surnames. I tried it myself last night and if I excluded movie stars, my number was about 9. Clearly I am not a Connector!

    November 30

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RSVPs close: Jan 16 at 7:00 PM

  • Alison W
    Event Host

    Hi Nancy: This sounds great and local!

  • Esther

    Hi, looking forward to reading The Tipping Point and to my first book club meet.

  • Donna

    Hi Love to read and get book recommendation­s from others

  • Liana M.

    Liana Moore, I love to read and talk about books!

  • Kathleen K.

    Hello, I have always loved reading, and have always wanted to be part of a book club, and now I... more

  • Jen
  • Sarah T.

    I'm a 36 year old mom who loves fitness, fashion and books.

  • Jocelyne

    Hi, I'm Jocelyne. I live in Dundas with my husband, son, and golden retriever. I love to read,... more

  • Beverley

    I have been a voracious reader since a child. It will be awesome to have others not only to... more

  • SarahC

    I have been a reader for years and have been looking for a book club for a while.

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