WHAT: Sales vs. Marketing: Spring Loading Your Business Development Efforts
COST: $20 fee until Sep 14th, ($25 from Sep 15th)
DATE: Sep 16, 5:30-8:30pm
NOTE: Get a free copy of "The Sandler Rules" by David Mattson
LOCATION: Intero, 10275 N De Anza Blvd, Cupertino, CA 95014
REGISTER: RSVP in the space above
MAKE PAYMENT: Use this url [ http://tinyurl.com/2hqfwb ] to pay with credit card or PayPal
5:30-6:30 Signup and networking
6:30-7:30 Interactive talk with Chip Doyle
7:50-8:30 Additional networking
Do prospective clients seem to take a long time to make the decision to purchase?
Is your pipeline of new business opportunities delivering unpredictable results?
Are you or your team investing valuable resources and time following up with clients that never buy?
Many small-to-mid sized businesses struggle with the division of marketing and sales. This confusion often leads to unfocused effort and unpredictable results. Chip Doyle of Sandler Training will share an easy-to-apply methodology for optimizing the business development processes of small-to-mid sized companies based on the book "The Sandler Rules."
In this interactive session, small business owners, salespeople
and consultants will be able to:
Identify whether marketing or the sales effort is the weaker link in your business development system.
Implement straightforward strategies for managing identified opportunities and make the (sometimes painful) decision to abandon or pursue specific projects.
Minimize fruitless follow-up with prospects that will never buy.
Deploy the 3 strategic systems required for perpetual sales success in this economy.
Employ advanced techniques used by consultative salespeople to enroll clients without awkward arm-twisting closes.
Avoid the expensive marketing mistakes that only big businesses can afford to make.
About the Presenter:
Chip Doyle (BSEE-Univ of Texas, MBA- Univ of Chicago) made the difficult transition from engineer to successful salesperson in 1988 – later conducting sales calls in 14 countries. Since opening his Sandler Training business in 2000, Chip has shared techniques and innovative methods that allow salespeople and consultants to take charge of the selling situation and "sell without sounding like a salesperson."
His dynamic and entertaining style makes him a welcome speaker at dozens of trade associations and business groups each year. He has conducted more than 1000 private and public workshops on a variety of sales related topics impacting the success of CEO's, business owners, sales managers and salespeople throughout the US. Chip is a co-author of the soon to be released Sandler Training book "Navigating the Complex Sale." He has been featured in the San Francisco Business Times in 2006 and 2007 and has conducted multiple train-the-trainer sessions at Sandler Training's International Conferences since 2005.