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42 Rules of Marketing

  • Nov 13, 2007 · 5:30 PM
  • This location is no longer available

5:30-6:30 Signup and networking
6:30-7:30 Interactive talk by Laura Lowell
7:30-8:30 Additional networking
NOTE: $20 fee to attend, see below

What's the point of having a catchy tagline if it doesn't attract customers? Why do direct mail if it doesn't produce high-quality leads? Why invest in PR if it doesn't translate into increased awareness? Laura Lowell, author of '42 Rules of Marketing,' will address these questions and more in a series of individual marketing rules that are as entertaining as they are enlightening. The rules cover topics like: * Plan a little so you can do a lot more (Rule 3)
* Admit when you make a mistake (Rule 13)
* PR doesn?t mean press release (Rule 27)
* Deliver what you promise (Rule 39)

As marketing professionals, you know what you should be doing?you should have a marketing plan; you should test your messages; you should track and measure everything. Yet how many of you actually do all of these things? Laura draws on her almost 20 years of marketing experience to produce a fun, practical approach to improving the quality of your marketing.

NOTE: All attendees will be given a free copy of 42 Rules of Marketing! Join us and learn about the power of 42.

Laura Lowell is the founder of Impact Marketing Group, and the author of 42 Rules of Marketing. Prior to launching her practice, Laura was the Director of Worldwide Consumer Marketing Communications for Hewlett-Packard where she was responsible for planning and implementing integrating marketing campaigns across all HP consumer product lines. During her time at HP, Laura held key marketing roles in enterprise, small-to-medium business and consumer customer segments as well as in the Server, PC and consumer product groups. Early in her career, Laura spent several years at Intel Corporation where was on the start-up team that developed and implemented the Intel Inside branding program. Her degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.

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  • A former member
    A former member

    She had a lot of great information but a more structured presentation would have been better with Q/A at the end.

    December 1, 2007

  • Deborah N.

    interesting a little simpler than I expected

    November 14, 2007

  • A former member
    A former member

    The venue and speaker are great. The snacks are not healthy.

    November 14, 2007

  • Holly H.

    The speaker was terrific, the topic timely and the networking was excellent. The only change I would make is the meeting was at 5:30 and there were just some thrown together snacks. Most people come straight from work, I suggest adding snacks more like veggies, cheese, crackers, or something more substantial to prevent sugar highs and lows. Helps keep the brain focused better on the topic.

    November 14, 2007

  • A former member
    A former member

    Laura's comment last night that "public relations companies are dead," ignores the importance of PR agency in the marketing mix. Not only does the agency often provide a "slant" to the story that makes it newsworthy, but the agency also establishes and maintains connections and relationships. They also facilitate press interviews. Yes, anyone can put a press release out on the wire for relatively little cost, but too often it's what the company wants to talk about and not what's news. Also, PR has a great importance to add legs to advertising campaigns. Viral marketing can be a form of PR.

    November 14, 2007

  • Mahesh

    Very well organized and presented. Enjoyed listening to Laura Lowell. Look forward to many more such events.

    November 14, 2007

  • A former member
    A former member

    I appreciated the information, additional books for sale, a variety of people to meet, nearby location, time schedule, and Laura sharing her personal marketing experiences

    November 13, 2007

  • Steve M.

    Laura's talk was provocative and informative. Her presentation style was effective.

    November 13, 2007

  • Mike F.

    Speaker was great! Food could have been better.

    November 13, 2007

50 went

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