Design as a Competitive Advantage for Business



🍕 7:00pm - Drinks and pizza sponsored by Microsoft ( 💕

🎙 7:30 pm - Talk and questions

🍻 9:00 pm - Drinks and networking


Thanks to popular business publications like Harvard Business Review and Fortune, 'design' has become a hot new trend. Along with serious design agency acquisitions by some of the biggest global consultancies and institutions (Accenture + Fjord / McKinsey + Lunar / Capital One + Adaptive Path / etc) design finally has a seat at the table as companies big and small are starting to see the benefits it can bring to their bottom line.

While some struggle to integrate newly formed design departments and practitioners into a staid and stoic culture that doesn't truly understand the process of good design, others have realised that it requires understanding, effort and a willingness to commit to change.

How and why did this happen, why is it important, and how can you leverage the opportunities design has to offer before your competitors do the same.


Nic ( is a digital creative and UX leader with a proven track record of building, managing and mentoring creatives in agency and client-side environments. His focus on producing collaborative and creative cultures affords designers the opportunity to produce solutions that meet business requirements, the goals of the customer, and their own creative vision. At his core Nic is a human-centric brand and digital advocate with a ♥ for meaningful design.