Designing for Behaviors in Healthcare

This is a past event

120 people went


Location visible to members



6:00 - 7:15PM Networking and Refreshments

7:15 - 7:30PM Announcements & Introduction

7:30 - 8:30PM Panel Discussion “Designing for Behaviors in Healthcare”

8:30 - 9:00PM Q&A


With wearables all the range, a push from the White House to eat healthier, better quality food, and the Mayor of New York banning large soda drinks, the emphasis on behavioral change to create wellness has become all the rage. What strategies ensure long-term behavior change for wellness? How do we create habits in communities to maintain positive health? What about particularly vulnerable communities? (the poor, seniors, mental-health patients, etc.) In this panel, three of the world’s authorities on long-term behavior change in health and wellness will discuss their approaches designing for behaviors in healthcare.


Martin Entwistle, MBA, MB ChB, FRCSEd

Executive Director, PAMF
From[masked], Martin was founder and CEO of Enigma CKM Inc., a vendor that created a patented clinical decision support system, which was acquired by PAMF in 2008. Since joining PAMF, he has served as senior director of Personalized Healthcare Programs, developing programs that help to improve patients’ health by creating personalized health plans based on the patient’s individual situation and health. Martin qualified as a physician (MB ChB) from Birmingham University, UK and earned specialization in orthopedic surgery (FRCSEd), and MBA from Cranfield University, UK.

B.J. Fogg, PhD
Director, Persuasive Technology Lab. Stanford University

Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes. BJ has created a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. Fortune Magazine selected BJ Fogg as one of the “10 New Gurus You Should Know”.

David Kirchhoff
Ex-President and chief executive officer, Weight Watchers International Inc.

Mr. Kirchhoff was the Chief Executive Officer and President of He also served as our Chief Operating Officer, Europe and Asia from September 2005 until December 2006. Prior to rejoining, Mr. Kirchhoff served as Chief Financial Officer of the Enthusiast Media Group of Primedia, Inc. from September 2003 to June 2004. Mr. Kirchhoff originally joined in January 2000 as Senior Vice President, Strategy and Business Development, and served as Chief Financial Officer of from January 2003 until his departure in August 2003. Prior to joining in January 2000, he was Director of Corporate Strategy and Development for Pepsico, Inc. Previously, Mr. Kirchhoff was a manager and consultant with The Boston Consulting Group in Washington, D.C. He holds a B.S. in Biomedical and Electrical Engineering from Duke University and an M.B.A. from the University of Chicago Graduate School of Business.

Moderator: Sunil Maulik, PhD, President,

Sunil Maulik has over twenty years of sales and business development experience in Silicon Valley. He has co-founded three companies (PeoplePower, an energy analytics company, 500Friends, a social e-commerce analytics company, and GeneEd, a provider of healthcare e-learning). In addition, he has held senior sales and management positions at Pangea Systems, Tripos, Hoffmann-La Roche, Oxford Molecular and IntelliGenetics.

Sunil’s research on mathematical methods for 3-D image reconstruction was published on the cover of the journal Nature. His book “Molecular Biotechnology” (J. Wiley & Sons) sold over 4000 copies and has been used in four university courses. He holds patents in gene pattern-matching, e-learning and e-mail analytics. He was winner (in conjunction with John Teeter and Gene Wang) of a $1.45MM SBIR grant from the DoE (2009), and with Banny Banerjee of the Stanford d-School, a GE “Ecomagination” award (2010).