Houston Sitecore: Lifecycle of Goals and Personalization in Sitecore Projects

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Hello Houston Sitecore Enthusiasts,

Mark your calendars! The next Houston Sitecore User Group will be meeting on Tuesday, February 19th. You don't want to miss this great presentation:

The Lifecycle of Goals and Personalization in Sitecore Projects

Presented by Jill Grozalsky - Director of Digital Strategy at Brainjocks

-Translating business goals/objectives to digital goals that are measurable and provide insight into the performance of an experience
-Using audience information to define segments
-Identifying areas of personalization in the design phase -Documenting goal/personalization requirements
-QA'ing goals and personalization prior to launch

Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. As Director of Digital Strategy at Brainjocks, Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital ecosystems. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.

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