One of the most important quantitative techniques that social science or UX researchers can rely on is the survey. Surveys are used in a number of disciplines, and can prove to be incredibly useful when applied to a mixed methods approach, or when looking to gather information about a large population of people. However, surveys can be over-used and poorly designed, thus providing inaccurate data and a biased picture of your user/participant population. This talk is designed to help survey creators mitigate these issues; as well as to introduce the ins-and-outs of surveys, from creation to data analysis.
About our speaker:
Sierra Patterson's background is in Cultural Anthropology, and she is currently working as a Sr. User Experience Researcher. Sierra has used mixed methods research techniques in the field for years; meaning she spends time gathering not only qualitative, but quantitative data as well, thus creating a holistic picture of users and customers. Surveys are one of the most frequently used techniques to gather quantitative information, and it is considered a dependable and important technique in research.
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3100 Main Street, 10th Floor
Houston, TX 77002
Visitor parking in the garage is free. Use the parking garage at 3200 Main St. and park in any parking spot marked “Visitor” on levels 2, 7 or above.
How to get into the building: In the parking garage, take the elevators to Level 3. Use the sky bridge to walk to to 3100 Main. Once in the lobby, pass the guard desk and look for the elevators. Take any elevator on the RIGHT HAND SIDE to get to the 10th floor where the event is being held. Someone will be there to greet you.
6:30 PM - 7:00 PM - Networking, Food & Drinks
7:00 PM - 8:00 PM - Presentation
8:00 PM - 8:30 PM - Q&A, Networking
Space is limited so please RSVP if you want to be assured a seat.
See you there!