Who Is It For? This workshop is for any micro or small business owner who wants to get better results from their website. You don’t need to be technically-minded or know anything about SEO!
What Will You Learn? Chris will dispel the myth that SEO is a dark art only geeky wizards should practice. Using jargon-free English, he’ll share invaluable information and impart practical insights and tips you can implement right away to drive more traffic to your site and generate more sales.
Areas covered will include:
How to present content so Google will be attracted to your website. How to create an effective SEO strategy – including how to undertake market & competitor research & how to identify keywords. How to apply your SEO strategy to your website – including how to use keywords within your web copy. How to edit html tags, alt tags on images & sitemaps. Don’t worry if this sounds techy – it isn’t & these are all areas you can easily access and edit yourself with no technical knowledge. How to monitor & measure results. You’ll come away from the workshop with a clear understanding of what you need to do to improve the performance of your website, and the confidence to do it yourself or to brief your web developer.