PRLab Meetup: Brand Activism, from Purpose to Action

This is a past event

107 people went

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In this meetup we'll address brand activism and purpose-driven marketing. Get ready to learn from leading brands and top influencers the ins and outs of the most influential campaigns. This is the first time we'll address this topic.


Adam stones

Adam Stones is the founder of A’DAM Communications; helping brands to find and communicate their purpose, through strategy, implementation and training. He started out as a journalist in the UK, for national newspapers and magazines, before moving into PR and wider communications ten years ago. In London he worked at the leading social change communications agency, working on campaigns with responsible global businesses, smaller purpose-led organisations and everything in between. His past clients include Public Health England, UK government departments, WWF, Climate-KIC, Forum for the Future, Mind, University of Amsterdam and Business in the Community. He divides his time between A’DAM and running communications for BYCS, an Amsterdam-based organisation that works internationally to accelerate the adoption of cycling in cities.

Alette Boogman - Head of PR EMEA @ TOMS

Alette is the Head of PR for the EMEA region of TOMS, leading EMEA strategy and country-specific strategies as well as managing PR agencies in 4 direct markets and overseeing our 13 distributors.